Getting To Know You: Audience Segmentation 101

audience segmentation

About 96% of people who visit your website aren’t ready to make a purchase. In fact, 80% of new leads never turn into sales. If you’re not organizing people (audience segmentation) into distinct groups, you’re likely not appealing to your audience.

Instead, you can use audience segmentation to better organize customers. Then, you can use targeted, personalized language and tailored offers.

Personalizing your marketing and advertising campaigns can help you connect with customers on an emotional level.

Not sure how to start organizing people into manageable groups? Here are a few tips that can help.

With these tips, you can improve your overall marketing strategy for the year!

Start segmenting customers and personalizing your campaigns with these tips today.  

1. Understand Your Niche

Before you begin organizing people into management groups, take a step back. Try to imagine your business from the consumer’s point of view. Consider learning more about the industry niche you fall within, too.

Understanding your niche can help you better understand your audience.

Otherwise, you might look at your audience with a broader mindset. You might struggle to define customers by demographics and psychographics. Instead, you need to understand how your niche appeals to consumers.

Then, you can determine which consumers want and need your offerings.

First, determine which industry your business falls within. Then, deep dive by focusing on a distinct niche. 

You’ll have an easier time finding consumers who need your unique offerings as a result. 

If you’re struggling to research your niche, first determine why you’re selling your product or service. What problem does it solve? Think about the need you’re fulfilling and how it helps customers.

As you use these audience segmentation tips, make sure to think about what you’re offering that no one else can. Defining your unique value proposition can help you better define your niche.

Then, you can create tailored offers that appeal to the consumer’s distinct needs. Focusing on your value can help you connect with customers further, too. 

2. Interview Existing Customers

If you’re struggling to gather the information you need, consider talking to your existing customers. Try to learn as much as you can about their:

  • Age
  • Gender
  • Location
  • Household income
  • Marital status
  • Buying behaviors
  • Pain points
  • Interests
  • Career
  • Hobbies
  • Language
  • Education

Consider using a survey to gather this information. Otherwise, have a one-on-one conversation with a handful of customers. Make sure they’re comfortable offering this personal information first.

You might notice that consumers fall into multiple groups. Great! Start organizing people based on the research you gather. 

3. Gather Research

If you’re unable to interview customers, that’s okay. Instead, use your website or previous marketing efforts to gather information.

You can start by reviewing the Google Analytics for your website. Look for common denominators as you review your audience analysis. Check the targeting for your previous social media marketing campaigns, too.

Once you have enough information to work with, you can start creating manageable groups.

It helps to understand why you’re dividing groups into smaller segments, too. 

Generic content is now considered a turn-off. In fact, over 80% of consumers say businesses can win them over by treating them as people. Don’t view your customers as numbers.

Otherwise, creating generic content that fails to align with a consumer’s interests can frustrate them into leaving. About 45% of people won’t spend time with branded content that’s irrelevant to their interests.

Another 52% of people will choose one of your competitors if you don’t personalize communications.

Instead, you can use audience segmentation to personalize your marketing approach. Personalization could help boost your ROI. In fact, 50% of consumers will pay more if brands personalize.

Personalization could boost your marketing ROI by eight times as a result. Sales could increase by 10% or more, too. 

4. Check Out Competitors

Before you begin segmenting customers into manageable groups, check out the competition. Try to determine how they segment their audience. 

Look at the content they’ve created in the past. Who are they trying to speak with? If you can, try to determine their ideal customers.

Review their social media and blog posts. Consider how they’re promoting their products and services. Determine what voice, tone, and language they use to appeal to consumers.  

Look at the groups your competitors are failing to reach, too. Who are they neglecting?

Checking out the competition could help you pinpoint new opportunities. You can focus on neglected consumers to win more business. 

5. Create Groups

Once you have the information you need, you can start organizing people into manageable groups. 

Think about how you’ll appeal to different segments. Determine what pain points or concerns set your customers apart. When determining your groups, think about the distinct solution you can offer each segment, too.

For example, a dentist’s office might want to use a different strategy when appealing to college students versus parents. They might want to highlight pediatric services to a parent. For college students, a dentist might want to focus on preventative care or Invisalign treatment. 

Make a list of your products and services. Determine how each offering appeals to a different group. Then, start creating manageable groups based on those distinctions.

You might want to think about groups based on attitudes, lifestyle factors, or values as well.

Consider your priorities as you begin dividing groups. 

6. Consider Exclusions

Once you have a list of groups you want to target, think about exclusions. Creating exclusions can help make your groups more precise. 

For example, maybe a real estate agent wants to focus on homebuyers, but not first-time buyers. 

Check your Google Analytics. Think about the website visitors who didn’t convert. Then, try to consider why your business didn’t appeal to their needs. 

7. Make Adjustments

Once you start using these audience segmentation tips, don’t set your groups in stone. Instead, make adjustments over time.

For example, you might add a new product or service and decide to focus on a new group. Perhaps you’ve noticed your targeting is too narrow or broad.

Making adjustments can help maximize your advertising efforts in the future. 

Know Your Audience: 7 Tips for Accurate Audience Segmentation

Set your next advertising campaign up for success. Use these seven tips to start creating manageable groups for your campaigns. With these tips, you can make the most of audience segmentation.

Then, you can start appealing to distinct customer groups, which could help you generate more sales.

Need help developing your advertising strategy? We can help.

Contact us today to get started. 

Related Posts

Top 10 UKNOWN AI SEO Tools

Top 10 UKNOWN AI SEO Tools

Are you tired of using the same old SEO tools for your website or business? Do you want to take…
Top 20 AI SEO Tools For 2023

Top 20 AI SEO Tools For 2023

AI SEO Tools: The Future of Search Engine Optimization? Are you tired of spending countless hours analyzing data and tweaking…
10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs YouTube can be an excellent platform for driving engagement and increasing…
AI SEO Tools

Top 10 UKNOWN AI SEO Tools

Are you tired of using the same old SEO tools for your website or business? Do you want to take your SEO game

2023 guide to AI SEO Tools

Top 20 AI SEO Tools For 2023

AI SEO Tools: The Future of Search Engine Optimization? Are you tired of spending countless hours analyzing data and tweaking your website to

youtube ads

How To Lower Your YouTube CPM Costs

How To Lower Your YouTube CPM Costs Whether you’re an experienced business running YouTube ads or just starting out, you know that one

ai tools

Pros & Cons of AI Tools In 2023

Pros & Cons of AI Tools In 2023 Artificial intelligence is making its way into many industries, from healthcare to the digital marketing

ai tools

Complete Guide For Top AI tools in 2023

Top AI tools for 2023 Artificial intelligence (AI) is one of the fastest-growing technologies of our time. From robots to chatbots, AI has

AI Blog Writing
Media Shark

Will AI replace blog writing in 2023

Will AI replace blog writing? AI has the potential to revolutionize the way blog content is created, but it is unlikely to completely


Top SEO Questions for 2023

What is SEO SEO, or search engine optimization, is the process of optimizing a website to improve its ranking on search engines like

Managed SEO

5 Reasons To Invest in Managed SEO

Search engines like Google now generate 300% more traffic to content than social media marketing. In fact, about 96% of all mobile search traffic is

Instagram Ads
Marketing Strategies

How Much Do Instagram Ads Cost?

Did you know that there are nearly 1.5 billion active users on Instagram? This makes it one of the most popular social media platforms on

5G ads

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content delivery? You want

programmatic radio

7 Tips for Programmatic Radio Advertising

It is the exceptionally rare business out of the around 33 million small businesses in the U.S. that can get by without marketing and advertising.

google display ads
Google Display Ads

The Do’s and Don’ts of Google Display Ads

Did you know that Google’s search and ad display network includes north of two million businesses? The same source adds that Google has a

digital ads
Marketing Strategies

7 Unique Ideas for Digital Ads in 2022

The internet can be a powerful tool for finding information and for promoting a business. An average Google search can generate as many

ott platform

What Are the Different OTT Platforms?

The U.S. OTT market will grow by more than $31.1 billion in 2025. As a business owner, staying ahead of the competition is essential

video ads

How to Make Attention-Grabbing Video Ads

The average person consumes about 84 minutes of video per day. Because this is such a high figure, it’s important that your brand’s video content stands

real time bidding

What Is Real-Time Bidding in Advertising?

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10%

ctv vs ott

CTV vs OTT: What Are the Differences?

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first

advertise on hulu

How to Advertise on Hulu

Hulu has around 46.2 million paid subscribers in the US, which makes it the third most popular website in the US. If you’re not advertising

video content marketing

The Importance of Video Content Marketing

About 65% of the human population is made up of visual learners. Images, graphics, and videos are the best way to generate interest in your

youtube ads

10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs YouTube can be an excellent platform for driving engagement and increasing brand awareness, but

Hi I'm an Ai Powered Chat bot. I will answer all your questions related to our services
AI Chatbot Avatar