Geofencing: A Smarter Strategy for Location-Based Businesses

Learn more about the power of geofencing for location-based businesses to get the most out of your marketing campaigns. Call to schedule your consultation today.

Geofencing:  A Smarter Strategy for Location-Based Businesses

When you own a location-based business, you need a targeted advertising solution to reach your audience. Find out how geofencing can boost the effectiveness of your advertising campaign.

Don’t Waste Money  Advertising to the World

The digital landscape is a global place that allows businesses to reach customers all over the world. However, if you own a location-based business, such as a restaurant, cafe, or local service, you don’t actually need to reach the entire world. You just need to reach people in your area who will benefit from the amazing services you have to offer. That is where geofencing comes in. Geofence ads allow you to target your local community so you can reach only people who can actually use your services. This makes it more cost-effective for small businesses to run ads and reach people as they enter your geofenced area. Find out how it works, or give us a call to find out how you can take advantage of this powerful technology.

What Is Geofencing?

In a broad sense, geofencing is the act of setting up a virtual perimeter around a physical location. The area can be large or as small as 1,000 square feet. In geofence advertising, when a person crosses that perimeter with a mobile device, they will receive advertisements about your local business or service directly to their device. This alerts them to the availability of your services only when they are close enough to take advantage of them. It can also be used to send ads to people when they are close to one of your competitors to drive them back to your business.

Who  is Geofencing For?

Geofencing is ideal for both large and small location-based businesses in a wide range of industries. It is used by some of the largest eateries in the world, including Starbucks and Dunkin Donuts, but it is also used by local cafes, restaurants, brick-and-mortar stores, doctors’ offices, hospitals, and more. Essentially, any business that could use more in-person traffic can benefit from geofence marketing.

Who  is Geofencing For?

Geofencing is ideal for both large and small location-based businesses in a wide range of industries. It is used by some of the largest eateries in the world, including Starbucks and Dunkin Donuts, but it is also used by local cafes, restaurants, brick-and-mortar stores, doctors’ offices, hospitals, and more. Essentially, any business that could use more in-person traffic can benefit from geofence marketing.

Geotargeting vs.  Geofencing

While these terms are sometimes used interchangeably, they are a bit different. Geofencing sets up a boundary around your location or the location you choose and then sends an advertisement to mobile devices when people enter that location. Geotargeting is a bit more targeted and sends that ad to specific users in that location. However, both are effective.

Targeted Marketing Strategy

We know you offer world-class services to your customers, but you know there is no point in advertising to people who can’t actually get to your in-person location. Geofencing is a great way to reach only real potential customers. 

Takes Advantage of the Popularity Local Searches

Local searches and “near me” searches have risen dramatically in the past couple of years, and nearly 88% of people who use their mobile phone to find a service visit that location within 24 hours. When you have a great geofencing strategy, your potential customers won’t even need to do a Google search to find you. This makes building brand awareness and driving action effortless.

Highly Trackable

One of the most important elements of any marketing strategy is the ability to track your progress and find out how your campaign is performing. Geofencing platforms capture that data effortlessly so you can modify your approach and improve your ROI over time.

Geofencing Offers an Exceptional ROI

While the ROI of geofencing can vary, it can be as high as 400% or more. In addition, about 53% of people who received a targeted, location-based message visited that location.

Benefits of  Geofencing

Geofencing allows you to quickly drive more people to your store’s physical location. It is highly targeted, easily trackable, and offers an impressive ROI. Learn more about what this strategy has to offer.

How Media Shark Can Help You  Take Advantage of Geofence Advertising

Our team can help you get started and create powerful campaigns that drive real results. We offer an all-in-one service from ad creation to setup to providing data analytics and reports designed to improve the effectiveness of your investment. See how our process works, or contact us today for a free consultation.

How Our  Managed Geofencing Service Works

Step 1: Strategize

Give us a call to set up your initial consultation. We’ll meet to talk about your business and determine how to best drive more traffic to your local shop or business.

Step 2: Create Your Ad

Our creative team will help you get an engaging, attractive, and informative ad that attracts people to your business. Once it is done, we will set up your campaign and begin targeting local devices.

Step 3: See Results

We offer in-depth reports to help you see how well your ads are performing and determine what is most effective. This allows your campaigns to become even more efficient over time. Give us a call to get started today.

Work with an  Innovative Digital Advertising Agency

At Media Shark, we are always on the hunt–the hunt for new technologies, new strategies, and better techniques. From programmatic advertising to social media marketing and beyond, our team is committed to creative solutions to make your advertising investment go further than ever before. We have extensive experience in creating successful campaigns from start to finish, so all you have to do is watch your business surpass your revenue goals. Give us a call today to get started. 

How Much Does Our Geofence Marketing  Services Cost?

At Media Shark, we offer plans at all price points to ensure that our service meets your budget and goals. Give us a call to get a quote or to learn more about our unique solutions.

Help Your Customers  Find Your Business Today

If you are ready to learn more about location-based advertising, give us a call to get started. We are here to help you make the most out of this powerful technology.

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