80% of the American population shop online, and 59% conduct online research before a major purchase. This means that your business needs to have a pristine website where consumers can find exactly what they need.
Not only that, but you also need good website marketing. Otherwise, how are people supposed to hear about your brand in the first place?
It’s all too easy to overspend on marketing, so a targeted effort is a must. By employing the right strategies, you’ll attract the right crowd.
Read on to find out what you can do for website marketing to get the most return on investment (ROI).
Search Engine Optimization (SEO)
Employing SEO is the best way to push your website to the top of search engine page results (SERPs). The first organic Google search result has an average click-through rate of 28.5%, and that falls sharply to 15.7% and 11.0% for the second and third results.
As you can imagine, it’s rare for users to click on second-page results. So you need to fight tooth and nail to rank as highly as possible!
This is possible through the use of SEO, which utilizes prime keywords, which are the words consumers type into the Google search bar. With careful research, you can determine which ones work best for your desired audience. Then, you’d sprinkle them throughout your website copy.
It’s not as easy as it sounds though, as search engine algorithms aren’t static. Plus, there are so many details to SEO, such as on-page and off-page elements.
Not to mention, if you’ve got a brick-and-mortar store, things like local SEO will work better for you. This is where you use keywords that are geo-specific so you’ll attract consumers in your area.
Along the lines of SEO, you should do blog writing. It’s an organic way of growing website traffic, which is ideal for businesses that are just starting out and/or have a small marketing budget. You don’t need to spend much to write the blogs; hiring a content writer can cost less than some advertising methods.
Again, you’ll use good keywords in your content so when users search these phrases, they’ll find your blog page. It’s fantastic for building awareness since it positions you as a thought leader in your industry. It’s a good idea to promote these posts on your social media accounts to get more exposure.
While this is a cost-effective way to advertise your website, it can be slow since it’s an organic method. If you can’t wait and need quick growth in traffic, then combining organic with paid advertising is the way to go.
Social Media Marketing
We’ve mentioned above that you should use social media to promote your blog posts. But you can do so much more with these platforms!
For example, you can showcase your products. Or you can introduce your team members and do tours of your office to show your business processes; this can help put some faces to your company. Showing what you’re doing for the community can also display what company values you have.
Make sure to use the right tags and links to your website to maximize growth.
While the above methods of social media marketing are organic, you can also get some forms of paid ads as listed below.
Programmatic ads are a fantastic way to automatically place digital ads for your company. It uses artificial intelligence (AI), machine learning, and data analytics so you won’t have to handle ad auctions manually. Not only will this save you time, but also money.
As a result, your business can serve dynamic ads to the right users, at the right time. And the best part of this is you won’t have to spend a fortune to do it, as the AI will ensure you purchase ad space at affordable prices. This eliminates human error, which can be costing your company more than you think.
In Q2 2021, YouTube reached 2.5 billion active users. This makes YouTube one of the best channels to advertise on, as you can potentially reach people from all over the world. Considering that 90% of people say that they’re influenced by video when they’re choosing products and services, placing YouTube ads can make all the difference in convincing users to convert.
What’s even better is that YouTube ads are cost-effective. You pay in cost per mille (CPM), or per thousand views. You’ll have complete control over how much you pay for your web ads.
TikTok’s another platform that’s popular for videos. It’s not as big as YouTube, but it’s certainly grabbed the attention of global users.
TikTok’s audience tends to be on the younger side, so if you’re marketing to younger generations, then it’s the perfect place for website ads.
This platform deals with biddable ads, which makes it more similar to programmatic ads rather than YouTube ads. And to get better placement on TikTok, you’ll need to spend more when compared to the other types of website marketing. However, you can set up bid caps to have better control over your marketing spend.
Boost Your Website Marketing Today
Website marketing is key in promoting your brand and increasing sales. But it can be tough to handle on your own, especially if you’re not a marketing expert.
Do yourself a favor and work with a specialist like Media Shark. We have years of experience and expertise, which means you’ll get effective website marketing at competitive prices. We’ll make sure your online audience converts across all platforms!
If you’d like help marketing your brand, then get in touch with us today.