Everything You Need to Know About Programmatic Video

programmatic video

Everything You Need to Know About Programmatic Video Advertising

Are you struggling to reach consumers online? If you’re not generating brand awareness, shoppers might not realize your brand exists. They might decide to shop from one of your competitors instead.

A strong advertising campaign could help you increase brand awareness by 80%. In fact, paid advertisements generate a 200% ROI, too.

You don’t have to stick with digital pay-per-click (PPC) ads, though. Instead, consider using programmatic video advertising this year.

What is programmatic video advertising, exactly? How can it benefit your business? Keep reading to find out!

After reviewing this guide, you can determine if this advertising method is right for you. Then, you can create a campaign to reach new customers online.

Read on to learn everything you need to know about digital advertising with programmatic ads today!

What is Programmatic Video Advertising?

First, let’s answer the question that likely brought you here in the first place. What is programmatic video advertisingexactly?

This advertising method relies on bots to purchase your ad space. You can choose ad placements based on customer analytics. Programmatic advertising could help you reach your ideal customers.

When you first develop your campaigns, you’ll define your target audience in detail. You might consider:

  • What your customers watch while online
  • Who your customers are (demographics)
  • Psychographics like pain points or interests
  • What they’re most likely to respond to

Once you pinpoint your target audience, you can set a fixed ad budget. Your ad budget will specify how much you want to spend on a daily basis. 

Then, your ad campaign will display ads using your user data. Your ads will appear in front of ideal customers using real-time bidding. 

The programmatic advertising system will display the highest bid ad to users who match your target audience. The entire process will only take a few nanoseconds.

Potential Benefits

Why should you start using programmatic video advertising? Here are a few ways digital advertising using this method can help your business grow.

Reach Ideal Customers

One of the top benefits of programmatic video advertising is it allows you to reach your ideal customers. Remember, you can specify your target audience before you begin advertising. Specifying your audience will allow you to create personalized ads.

Personalizing your advertising campaigns will help you forge stronger connections with customers.

Consumers will recognize you understand their distinct wants and needs. They might feel more inclined to trust your business if you show you can help.

Otherwise, your ads might not align with the user’s interests or pain points. You could struggle to generate leads and sales as a result.

Instead, focusing on your ideal customers can make your ad campaigns more successful. Then, you can begin generating more leads. As you generate leads through your video ads, your ROI will improve. 

With programmatic video ads, you can also buy ad space to target specific viewers. For example, you might choose ad space based on the programs your customers watch.

Then, you can expand your reach online while ensuring you reach the right audience. 

Gather Data

With traditional advertising options like billboards and flyers, you can’t always determine which ads are successful. You could struggle to make informed decisions regarding your next campaign as a result.

With programmatic digital advertising, you can gather all the data you need. Your reports will help you determine how successful each ad was. Then, you can find ways to improve your ads to attract new customers.

Without data, however, you’ll lack a foolproof way to evaluate your advertising efforts. 

Appear on Multiple Channels

Promoting your brand on more than one channel can help expand your reach online. Each time you appear in front of consumers, brand awareness will grow. It can take over five impressions before you start building awareness, though.

With programmatic ads, your brand will appear in front of consumers across multiple channels. You’ll have an easier time generating brand awareness as a result. 

You’ll also have an easier time reaching your audience. It won’t matter if a consumer uses their computer, TV, or mobile device. Your ads can still appear on these platforms, expanding your reach. 

Update Campaigns With Ease

Once you publish a print ad, you can’t make any changes to the imagery or language. If there’s a mistake, you could waste your time and money. Meanwhile, you’ll struggle to generate results through your ads, too.

With programmatic digital advertising, however, you can update your campaigns with ease.

For example, you might realize your targeting is too tight. You can adjust your targeting parameters to reach more customers.

You can A/B test ads to determine which visuals or language best appeals to customers, too.

Updating your ads can help you optimize them for better results. Meanwhile, you can avoid the stress of wasting time on ineffective ads. 

Let Algorithms Do the Work

You won’t need to contact a sales rep to use a programmatic video advertising platform. Instead, you can give the platform your targeting parameters. Then, the algorithm will do all the work for you.

Using automation features can save you time and stress in the long run. 

How to Get Started

Eager to begin using programmatic video advertising for your own business? You don’t have to learn the ropes of a new platform on your own. Instead, consider working with an experienced digital advertising agency.

Your advertising team can handle setting up your campaigns for you. They can also review your analytics to determine what changes to make. As they make the necessary changes, they’ll help you generate more results.

Your ROI will improve over time, allowing you to experience lasting growth. 

Stronger Success: Expand Your Reach With Programmatic Video Advertising

To recap, what is programmatic video advertising? It’s an advertising method that will allow you to reach your target audience online. Consider using this form of video advertising to reach more customers than ever before!

Remember, you don’t have to develop your first campaign alone. We’re happy to lend a hand. 

Contact us today to discuss your first programmatic video ads campaign. Edit Article

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