Everything to Know About Starting a Social Media Marketing Agency
It is clear that social media is a huge part of our society, especially when it comes to marketing for companies. In fact, 58% of marketers have found that social media marketing is very important for their strategy and their business as a whole.
Social media is obviously not going anywhere, which is why now is the best time to start your very own social media marketing agency.
If it’s something that you’ve been thinking about or debating for a while, then you should definitely jump on this opportunity. With hard work and determination, you could create your own small business with tons of perks and benefits.
Keep reading for our guide on everything you need to know about starting a social media marketing agency.
Come up With a Name for Your Agency
This might seem obvious, but before you can start reaching out to any potential clients, you’re going to need a name for your social media marketing agency. You’ll want to choose a distinct name that will help you to stand out among other agencies.
It’s also important to choose something relevant to the field that you’re going to be marketing in. Coming up with a name for your agency is sometimes the most difficult part when starting out, but it must be done.
Choosing a name for your agency is important because it is what you will use to set up your social media, website, and it is also what your clients will refer to you as. Without a name for your agency, it is going to be pretty tough to start gaining new clients.
Start Small So You Can Work Your Way Up
Whether you’re starting your social media marketing agency by yourself or have a partner or two in mind, you’re still going to want to start small and work your way up from there. Choosing a niche for your agency is the best place to start for many reasons.
One reason is that when you choose a niche you can pick something that you’re interested in. Your niche will be something that you’re interested in creating content for on social media.
Your niche will typically be the industry that you want to work with. For example, you may be interested in fashion so you will want to work with companies that sell clothing. Creating social media about clothes and fashion will be more interesting and fun for you.
Another great reason to start with a niche is that you will know who to market your social media agency to. Your own digital marketing services will start by marketing your own business so make sure that you choose a niche that you’re interested in.
Highlight Your Portfolio
It is going to be extremely rare for a company to hire someone that can’t show them their accomplishments or what they can do. Putting together a portfolio of social media platform highlights is crucial for your success. Companies need to see what you can do!
You might be asking, “What if you have no social media marketing experience at all but still want to start your own agency?” It is true that everyone has to start somewhere!
Include content from personal accounts, make content that could potentially be posted, and do anything that you can to show your abilities to potential clients in your portfolio. As long as you’re able to sell yourself, then they will be willing to work with you.
Once you’ve got your first client, then make sure to gather testimonials from them. Seeing feedback from other clients is a great way to snag more customers in the future.
Make sure that your portfolio is filled with your achievements and accomplishments. Analytics are a huge part of social media so make sure that your portfolio includes yours. Show your potential clients the WOW factor and give them a reason to hire you.
Establish Your Own Social Media Presence
If you’re interested in creating a social media marketing agency, then you already know the benefits of social media. Make sure that when you’re marketing online you start by creating your own accounts on different social media platforms for your agency.
This is a good way to start practicing your own social media marketing skills and putting them to good use. If you have no prior social media marketing experience, then using your own account to advertise your agency is something you might want to include in your portfolio!
Figure out what social media platforms your niche market is located on and start there. You will want to find your target audience on social media to show them what you can do.
Create interesting content on your social media pages that targets your niche audience. It’s a great way to put your skills to use and start locating clients who want to start using your agency. If you can find clients this way, then you can both be confident in your social media marketing skills.
This is the number one way to show your client that you know exactly what you’re doing when it comes to social media and posting content that attracts attention.
Create a Homepage
The homepage for your social media marketing agency is another crucial part of selling yourself to potential clients. This is possibly the first interaction they will have with your agency so you will want to make sure it is a good one.
For digital marketing purposes, it is best that clients know exactly what you’re trying to sell to them within 5 seconds of finding your homepage.
You also might be interested in offering different marketing services besides just social media marketing, and this is where you can showcase this to potential clients. Be sure to list everything that you offer to your clients so that they can easily find it and navigate your page.
Make sure that clients can easily contact you as well! It is very important that your contact button is easy to find and that clients feel like they can use it for any questions, comments, or concerns that they might have about your company.
Plus, if you have a clear and concise homepage, then potential clients will feel more confident in your social media marketing skills. It will be obvious that your marketing skills are up to par when it comes to your company as well.
Grow Your Email List
Besides advertising your products on social media, you need another way to communicate with customers about new services that you’re offering. Growing your email list is the perfect way to increase your online marketing strategy, as well as advertise for your company and generate new sales.
An awesome way to build your email list is by offering free content in exchange for potential customers’ email addresses. For example, many companies will write e-books that give customers tons of awesome knowledge that they want to know. All they need to do is provide their name and email address and they will get the e-book sent right to their email.
Let them know that they are signing up for your newsletter as well! Whether it is a weekly or monthly newsletter it’s a great way for you to keep in contact with customers.
You will also find that many people will subscribe to email lists to get free content but will be too lazy to figure out how to unsubscribe to them. Of course, you need to be ethical and give them the ability to unsubscribe, but your email list will continue to remain strong.
Choose a Payment Plan
For social media marketing, there are tons of different ways that you can set up a payment plan for your customers. The best way to do it is to structure some type of plan and outline it on your website.
Of course, you can always go into details and negotiate prices and payments with each individual client to work. This could be best to work something out that will fit both of your needs.
A basic price plan would be to charge each customer monthly for specific services. You could have different plans that they can choose from that offer different services based on price. This is the easiest way to accept payment from your customer and they will know exactly what they’re getting when they agree to work with you.
Another option is just to negotiate a price when you work with your client. Depending on what services they require, the price could fluctuate. It could also depend on how long they require your services.
In this case, the payment could be required when the job starts, weekly, monthly, or even once you’ve completed the job. You will need to work out all of the details with your client.
One of the last options would be to have your client pay you by the hour or per day that you work for them. This would be another price that you would work out with your client and you would bill them for the times that you work.
Reach Out to Brands You Want to Work With
As a social media marketing manager, there are probably tons of brands that you want to work with. When you’re just starting out it can be difficult to figure out how to approach these brands.
The best way to do this is to build a genuine relationship with brands that you want to work with before even approaching them about working with them. Follow them on social media and connect with them on platforms such as LinkedIn.
If you don’t have specific companies in mind, then connect with a few that are in your niche market. Follow their owners as well as members on their marketing team.
You should try to connect and engage with them weekly to build a genuine relationship. Over time, they might become more familiar with your name or brand and see you as someone they can trust or are friendly with.
Once you feel like the time is right, then it is time to send them a message. Reach out and see if they could use any social media help or ask if they want to connect with you on a call or video conference.
There is always a chance that they could reject you but that is just a part of the process. Keep moving and continue looking for more brands to work with.
When you’re just starting out you may want to look for other companies who are also just starting out and lesser-known. This way they will be more likely to need help with social media marketing. Finding these types of brands that fit into your niche will also help to give you more experience that you can add to your portfolio.
Hire People to Work With You
When you’re first starting out it might be easy to do everything all on your own. Over time you will realize that it just isn’t the case.
Hiring people to work with you is going to make your life and your clients’ lives so much easier. Think of all of the extra things that you could get done if you had someone to take over some of your tasks!
If you want your business to continue to grow and expand, then hiring is definitely the next step.
When hiring, you’re going to want to look for people who have the same work values that you do. If you’re letting people talk with clients and create content for them, then make sure that their values align with your business’ values.
Bringing people onto your team can definitely help to expand your business in many ways, whether it is to help with administrative tasks or even creative tasks!
Starting Your Social Media Marketing Agency
Starting any small business doesn’t just happen overnight. It is going to take a lot of perseverance and hard work to get your social media marketing agency up and running.
As long as you have the drive and determination, you’ll be able to make your social media marketing dreams come true.
Social media is continuously changing and evolving, but it isn’t going anywhere. Make sure to stay on top of all of the trends with your agency.
If you’re looking for more ways to stand out on the internet, then be sure to get a free marketing strategy session with us!