What is Display Marketing and How Can it Grow Your Business

display marketing

It can take over five attempts before you begin building even a little brand awareness with consumers. Consistency and repetition over time are key. With display marketing, you can boost awareness, draw website traffic, and more.

What exactly is display marketing? What are the benefits of using this form of marketing? Keep reading this display marketing guide to find out!

After reading this guide, you can make a more informed decision for your entire marketing strategy. Read on to learn more today.

What is Display Marketing?

First, let’s answer the question that likely brought you here: what exactly is display marketing?

Display ads use text-based or visual ads used to boost brand awareness and market your business. These ads can appear either on Google search pages, other websites, or social media platforms.

Each time a consumer clicks on one of your ads, they’ll arrive on your website. You can create customized landing pages to appeal to their distinct needs.

With the pay-per-click (PPC) advertising model, you’ll pay each time someone clicks on an ad. You can also pay-per-impression each time someone views your ads.

You might consider using remarketing ads, too. These display ads target people who previously left your website. Remarketing campaigns can draw people back to your site.

You could get a second chance to generate leads and sales as a result.

The Benefits of Display Marketing

Still on the fence about using display ads?

Developing the best display marketing campaign can give your business the boost it needs. You can appear in front of your ideal customer and draw them to your site. Then, you can generate leads and boost your ROI.

Here are seven benefits of using effective display marketing tips to keep in mind. 

1. Appear in Front of Customers

Your billboards and flyers can appear in front of almost any consumer. Those consumers aren’t necessarily your target audience, though. You could waste valuable time and money using such a broad approach.

Display marketing, on the other hand, is targeted. You can determine who your ads appear in front of based on demographics. You can exclude certain targeting options to narrow your reach, too.

You can focus on consumers who already have an initial interest in your product or service. Then, you can show consumers the benefits of choosing your offerings.

Appearing in front of people who already have an interest can help you generate leads and sales. You can leverage that existing interest to boost your ROI.

2. Boost Awareness and Recognition

If consumers don’t know who you are, they won’t choose your business. Remember, it takes multiple impressions before they become aware of who you are. After some time, you can turn their awareness into recognition.

Consumers will start to think of your brand when they need your product or service.

With display marketing help, you can generate awareness and recognition. 

You’ll start appearing in front of your target audience more often online. Display ads are eye-catching and visually appealing, too. Consumers will become more familiar with your visual brand as a result.

Your display ad will also stand apart from basic text ads that appear online.

Display ads include an audio, video, or graphic element. With normal search engine marketing, you’re limited. With display ads, on the other hand, you can attract the consumer’s attention.

In time, people will become more familiar with your brand. They’ll recall seeing your ads in the future.

Then, they’ll visit your business directly the next time they need your product or service. 

3. Generate Website Traffic

It can take time before your search engine optimization (SEO) strategy boosts your Google rankings. With display ads, you can appear in front of consumers the day you create your campaigns. Then, you can start generating immediate traffic.

Consumers can visit your website, explore your offerings, and convert on the page. Then, you can generate more leads or direct sales.

If you’re struggling to generate traffic to your website, consider getting display marketing help. 

4. Benefits SEO

Google will boost your SEO ranking as you begin generating website traffic. You can use display ads to draw more people to your site. Google will notice the influx of traffic and boost your organic rankings.

Then, you can start generating more traffic without paying for each click.

Effective display marketing campaigns can benefit your SEO efforts. A higher SEO ranking will position you in front of more customers.

You can generate more traffic, leads, and sales to set your business up for success. 

5. Reach On-the-Go Consumers

As part of your display advertising strategy, consider using geofencing. Geofencing ads will appear based on a consumer’s location. When they step into a radius around your store, your ads will appear.

You can draw in foot traffic as consumers begin traveling toward your store.

With geofencing display ads, you can reach on-the-go consumers before your competitors get the chance.

6. Gather Data

It’s difficult to make informed changes to your campaigns without data. You can’t learn much from flyers and billboards. With display ads, you can gather all the data you need.

You can learn more about who viewed and clicked your ads. Then, you can use that data to optimize future campaigns. 

7. Control Your Spending

Tracking your campaigns will also allow you to adjust your budget as needed. If a campaign isn’t working, you can make changes to avoid wasting money.

You can improve your ROI, too. In fact, paid advertising returns $2 for every $1 you spend. That’s a 200% return rate!

PPC is also one of the top three generators for on-page conversions. Traffic through PPC ads yields 50% more conversion than organic ads, too. 

Display Marketing: Wow-Worthy Ads for Awe-Inspiring Business Growth

Don’t miss a chance to reach customers and boost your business. Instead, consider these amazing benefits of display marketing. With a display advertising campaign, you can reach consumers and boost sales.

Set your business up for lasting growth and success with an effective display campaign today. 

Searching for marketing that drives sales? We’re here to help. 

Contact our team today to get started.

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