marketing services and technology platform.
Equity at Work
Simplified Advanced Digital
DYNAMIC CREATIVE RETARGETING
Drive increased engagement by personalizing the message and imagery of your ad in real time based on a website visitor’s recent activity. Each person is unique; their ads should be too.
ADVANCED PROSPECTING & RETARGETING
With our cutting-edge targeting, we optimize the recency and frequency of ads based on your business cycle to acquire and re-engage prospects or customers based on previous behaviors and actions.
We deliver cross-screen effectiveness, obtain increased reach for your campaign, and see a lift in conversions by leveraging cross-platform attribution to track user actions across multiple devices.
Programmatic Capabilities Across Platforms
Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. What’s the best way to use programmatic advertising to help your brand excel in a crowded market? View the webinar to learn about:
Programmatic ads on display, video, Connected TV, and digital audio
Using audience development, advanced targeting, and recency to expand your reach
Advances in programmatic that you should incorporate into your strategy
Measuring campaign impact and optimizing across channels
Precision in Audience Targeting
EMPLOYING AN ADVANCED CAMPAIGN ARCHITECTURE, WE PINPOINT YOUR AUDIENCE WITH REMARKABLE ACCURACY TO ENSURE YOU’RE REACHING THE RIGHT PERSON IN THE RIGHT CONTEXT ON THEIR PATH TO CONVERSION.