5 Of 2021’s Biggest Digital Marketing Trends
In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it doesn’t look like it’s going to stop any time soon. There’s no difference between “online” and “real life” anymore — the internet is real life. Keep reading to learn more about digital marketing trends for 2021!
All this being said, businesses need to get online and make use of online marketing if they want to thrive. Without creating a digital marketing plan, businesses are missing out on some serious revenue — the numbers don’t lie.
This article will walk you through five top digital marketing trends you can make use of to succeed as a business in 2021.
In today’s day and age, everyone wants to do business with a business that cares. Social media has led to many people getting exposed to many different types of culture than they ever have before.
A brand’s relative sustainability has become an important part of its identity in this hypervigilant age. If you can prove that you care about the environment, people will speak highly of you, which will attract more customers.
But it’s not just do-gooding that sustainability helps with. Customers are just more likely to spend money on a sustainable brand. Being sustainable, quite simply, is good for your bottom line.
In 2021, you truly cannot assume that people are just looking out for themselves. The rise of social justice movements means that people genuinely care about others and care about the world.
Along the same lines, a reputation of inclusivity is extremely important to any brand.
Gone are the days when brands sought to be known as monocultures. People are becoming aware of the injustices — even if they weren’t intentional — of businesses that only hire people who live, act, or speak a certain way.
Customers want to know that businesses care about inclusivity. Not just that they care about being perceived as inclusive, but that they can really do the work as well.
When you are creating your ads, try to include a cast that’s as diverse as possible. But make sure you use people who work with or have shopped with your company.
If you fail to do this, you could be viewed as phony. People do not take kindly to businesses that fake care in 2021.
3. Indirect SEO
You probably already know how important SEO — Search Engine Optimization — is at this point. Digital marketing in the 21st century isn’t just about presenting ad campaigns to your supporters. It’s about finding indirect methods to drive traffic to your page.
SEO is one of the most important indirect methods. When you make use of SEO, you don’t reach out and tell people — hey! use my service! — you simply put yourself in the path of success.
In many ways, it’s similar to social media marketing. Social media marketing is all about creating a welcome persona and letting the customers roll in.
But are you aware that there are even more indirect ways to bring in customers than that?
In addition to traditional SEO content — blogs, reviews, etc — there are other ways you can add keywords to drive traffic to your page. Consider optimizing your web page by adding SEO keywords to your product descriptions, product listings, captions to your pictures — you can even slip it into your contact page.
You’re going to do this deftly if you don’t want Google to penalize you. Fortunately, there are some great SEO services out there to help you optimize your indirect marketing.
4. Niche Marketing
Alright, we’re aware that niche marketing isn’t new, but hear us out.
The Big Idea for niche marketing in the twenty-first century is that you can break apart your customers into niches and market to them individually.
You most likely understand which demographics your business appeals to. However, demographics isn’t the cold science that most people think it is. You shouldn’t just market to your biggest demographic, you should try to hit everyone.
But different people have different sensibilities. Rather than trying to target everyone with one big blow-out ad, create a series of smaller ads that appeal to the sensibilities of your biggest demographics.
If you do this, you’re sure to pull in more leads.
5. Interaction on Social Media
As stated above, one of the best ways to get people to your page indirectly is to make use of social media content. Social media content doubles as advertising and value you’re providing to your customers for free.
One of the best ways to optimize this is to make use of interaction.
Social media sites such as Twitter and Instagram have options for question boxes, polls, and surveys. They’re quick, and won’t provide you much nuance, so you probably shouldn’t use them as actual analytics. But they can help you quickly study trends if you’re making a moment-to-moment decision.
They can also help your customers feel as though they’re part of the plan.
Whether you take what they say into account or not, customers will feel good knowing that they got to have input. That’s what social media is all about after all.
People love to comment on businesses posts — and even DM said businesses — to ask questions, offer criticism, and receive clarification.
Creating interactive content is the ultimate way to give people this sort of validation.
It fits with all of the above options in making sure your business is presented as one that cares, one that listens, and one that takes all perspectives into account.
Understand Digital Marketing Trends
If you want your business to succeed in the twenty-first century, you have to understand the most popular contemporary digital marketing trends. If the advertising world continues heading the direction it’s already heading, traditional advertising is just going to become a footnote.
Make use of sustainability, inclusivity, indirect SEO, niche marketing, and social media interaction, and your business is far more likely to succeed.
For more information, contact us today.