Did you know that experts predict that the average business’s social media marketing budget will grow by nearly twelve percent by 2026?
Since digital marketing continues to become more important for businesses, those who want their advertisements to be successful need to make sure that they’re getting the most out of their digital ads. The problem that many people face is that they don’t know how to start designing digital ads that are impactful.
To help you improve your ad design strategy, we’ve written a guide. Read on and we will tell you what is important to know.
Know Who Your Target Audience Is
If you want to get started with designing digital ad strategies that drive sales, you’ll need to intimately understand your target audience. The best way to do this is by doing lots of research.
You should consider surveying your current customers to find out what their interests and challenges are. It’s also essential that you pay attention to your website metrics to find out what kinds of ads people are most likely to click on.
Add a Logo and Call to Action in Your Digital Ad Designs
You need to include your logo on your digital ads so that people will associate your ads with your brand. If you do this, people who choose not to engage with your advertisement will still remember the business that’s selling your product or service.
It’s also important to offer a unique selling proposition. This is a way to clearly show people what you are selling and what people will gain by clicking on your ad.
You’ll also need to have a great call to action. The most common type of call to action is a button that invites viewers to go to your website. It will often say something such as “check out our offers here,” or “sign up here for a discount.”
Call Attention to Your Brand by Using Contrasting Colors
It is imperative that you brand yourself in all of your advertisements. Businesses that don’t explain who they are and what their brand is about will lose the attention of their prospective customers.
On the other hand, those who remember your brand will be more likely to return at a later time or day to do business with your company.
One of the most effective strategies for calling attention to a brand is by using contrasting colors that are attention-grabbing. You should consider using the same colors in your digital ad designs that you use on your website and social media channels.
Don’t Make Your Ads Too Complicated
The most effective digital ads are simple and to the point. Therefore, they don’t overwhelm people who look at them. Make sure that you do not add too much flashy text and too many colorful icons.
To get started with making an ad that is simple and to the point, try to use lots of negative space. Maybe this means that your digital ad will have nothing more than one line of text, your logo, and a call to action.
The rest of the ad space can be filled with your background. Just make sure that the background does not call attention away from the main ad components.
Another way that you can keep your ads simple is by choosing the right ad design sizes.
Make Use of Responsive Design
Different websites display banner ads in different ways. And digital ads will appear differently on smartphones and tablets than they will on desktop computers.
This is why it is essential that you create ads that use responsive design. Ads that use this feature will resize themselves to the best proportions for the devices that they’re displayed on.
Choose Unique Images and Graphics
Ads that have images and graphics tend to be more engaging than ads that don’t have them. If you have a great image to use, you should choose to include it in your advertisements.
You might want to include an image of one of the products that you are selling. If you are selling a service, consider using photos of people who are smiling or socializing.
It’s also possible to use artistic images that are created digitally. Just make sure that these kinds of images will contribute to your ad’s aesthetic.
Write Great Copy
Even though people tend to notice an ad’s colors and images first, it is still important to have copy that inspires people to take action.
Your copy should be attention-grabbing and it should ask them to do something. The best way to do this is by writing a short and simple headline.
Retarget Your Audiences
Retargeting your audiences involves targeting advertisements to people based on actions they’ve taken in the past. This might include opening a certain email you’ve sent out or visiting your website.
If somebody clicked on one of your ads and viewed your site without buying a product, you can target to display an advertisement to this person that will motivate them to buy what you’re selling them.
Start Designing Digital Ads for Maximum Impact
If you’ve been designing digital ads that are not as effective as you’d like them to be, don’t worry. There are several tips and tricks that you can make use of to improve their effectiveness. Make sure that your digital ads are on brand and that their messages are simple and to the point.
If you are ready to start creating highly-effective digital ads, we are here to help you. Contact us today and let’s start making ads that have a maximum impact.