marketing services and technology platform.
Equity at Work
Connected TV (CTV) advertising is a rapidly growing video ad placement in the digital media industry. Mirroring traditional television spots, these pre-roll/mid-roll placements are delivered in an unskippable environment and run across connected devices, Smart TVs and gaming consoles. Currently, CTV reaches 55% of the U.S. population and is expected to grow to nearly 61% by 2023. This medium reaches cord-cutters and cord-nevers that are unreachable through traditional television advertising (Statista, 2019). If you’re solely relying on broadcast TV ads, you’re missing out on a core audience.
FOR QUESTIONS OR A CUSTOMIZED MEDIA PLAN TODAY!