More than 244.5 million adults in America listen to the radio each month. This means the scope of your potential audience for programmatic radio ads is almost limitless.
If you’re looking to create a programmatic radio ad, you’ve come to the right place. In this blog post, we’ll give you all the tips and information you need to get started.
Reaching your target audience with programmatic radio ads has never been easier in the podcast and streaming age – so there’s no excuse not to get started today.
How Did Radio Ads Begin?
Radio advertising began in the early 1920s, not long after commercial radio stations started broadcasting. The first programmatic ad was aired on August 28th, 1922 by WEAF-AM in New York City.
The ad was for a real estate company and was read by the station announcer between musical performances. Programmatic radio has come a long way since then.
Now, programmatic radio is a type of advertising that allows you to target listeners with laser precision and get your message in front of the right people at the right time.
The Rise of Podcasts and Podcast Advertising
Podcasts have been on the rise in recent years, with more people than ever listening to them. In fact, there are now over 750,000 active podcasts and over 30 million podcast episodes.
What’s more, nearly half of all Americans have listened to a podcast and almost a quarter of Americans listen to podcasts each month.
This presents a huge opportunity for businesses to reach their target audiences through programmatic radio ads.
Podcasts are particularly well-suited to programmatic advertising because they offer laser-targeted demographics, high-quality audio, and engaged listeners.
For example, you can target people who listen to business podcasts or those who listen to podcasts about health and wellness.
You can also target people based on their location, age, gender, interests, and more.
This allows you to get your programmatic radio ad in front of the right people and ensure that it is heard by those who are most likely to be interested in what you have to say.
How to Create the Perfect Programmatic Ad
Now that you know all about programmatic radio ads and why they’re so effective, it’s time to learn how to create the perfect ad.
Here are some tips to help you get started:
Keep it Short
The average programmatic ad is 15 seconds long. This may seem like a very short amount of time, but it’s actually the perfect length for an ad.
You need to be able to get your point across in a short amount of time, without sounding like you’re rushing. This length of time is ideal for audience engagement at its highest.
Write an Engaging Script
Write and rewrite your script beforehand and test it out on your target demographic. See how they respond to it. Are there any tweaks that you need to make or do you need to go back to the drawing board?
It might be that you need to work with copywriters or industry adverts experts to ensure your ad script is hitting all the points and engaging your customer.
Employ the Right Voice Actors
Your programmatic ad should be voiced by someone who sounds like they’re part of your target demographic. This will put your potential customer base at ease and they will be more likely to resonate with the advert.
Finding voice actors can be a bit of a time-consuming process if you don’t know what you’re looking for.
A warm and engaging tone that is trustworthy also works best for programmatic ads. Over-dramatic and theatrical trained voice actors usually will put your audience off and will seem inauthentic.
Make it Attention-Grabbing
You only have a few seconds to grab someone’s attention, so make sure your ad is attention-grabbing from the beginning.
You can do this by using a strong opening statement, using sound effects, or speaking in a clear and concise way. Also bear in mind the audio products you are using and whether they are delivering the right quality of sound and audio.
Focus on One Thing
Don’t try to cram too much information into your ad. Instead, focus on one thing and make sure that your ad is clear and concise.
Make it Relevant to Your Product or Service
If you’re selling holiday insurance cover, you wouldn’t use scary music or horror themes in your ad. You need to make sure that your ad is on brand and relevant to what you are selling. Otherwise, your potential customers will be uncertain or unsure whether to trust your advertisement
Use Call-to-Actions
Make sure your ad has a call-to-action (CTA) that tells the listener what you want them to do. Your CTA could be something like “Visit our website to learn more” or “Call us now to get started.”
Test Your Ad
Before you launch your programmatic radio ad campaign, make sure to test your ad. This will help you iron out any problems and ensure that your ad is ready to go.
Monitor Your Results
Once your programmatic radio ad campaign is up and running, make sure to monitor your results. This will help you see what’s working and what’s not.
This step in the progress is essential as it will allow you to catch any problems or issues before your ad goes live.
Know Your Target Audience
This may seem like an obvious one, but it’s important to know your target audience inside out. This way, you can ensure that your programmatic radio ad and audio content is targeting the right people and that it is relevant to them.
Programmatic Radio Ads: Make Yours Today
Now that you know all about programmatic radio ads and how to create the perfect ad, it’s time to get started. If you need assistance with making your own programmatic ad we are here to help at every step of the way.
Contact us via our contact form and we will get back to you ASAP to arrange making your programmatic ad ideas a reality!
