Google marketing is vital for any brand since the search engine gets a whopping 160 billion monthly searches. With this in mind, you need to learn to reverse engineer Google with some ads that draw people in and get sales and conversions.
Working with marketing pros can help you put it all together so that you’re getting the traffic and attention that you need to stand out from the pack. You’ll be glad to know that you have several options when exploring these ad campaigns.
Which should you use for your brand? We’re happy to explain.
Read on to learn all about the different types of Google ads you can use to help market your company or brand.
Text-Based Search Engine Results Page (SERP) Ads
More than 25% of people that use Google click on the very first search result. This is why the Google Search Engine Results Page (SERP) is a goldmine of possibility when you’re looking to gain attention and traction for your brand.
These ads are effective because they’re relevant to what your potential customers are searching for. Your ad will pop up whenever people match up with what you offer, so you can get a high return on investment (ROI) with each use. Google is by far the top search engine in the world, so placing these ads effectively will expose it to the largest audience available.
Video content is the most popular and digested form of media in the world right now. YouTube is owned by Google and is the second biggest search engine on the planet. Placing ads on this platform will open you up to a wide audience, getting you more leads, clicks, and conversions.
Programmatic video marketing goes hand-in-hand with programmatic search engine optimization (SEO), which can generate the traffic and leads that you need. This refers to the use of bots that place your ads on videos based on a set list of parameters and prerequisites.
Putting out ads in this way cuts down on wasted spending, time, and energy. You’ll target a specific audience, rather than just casting your net wide with no rhyme or reason. The bot technology that you use will help you gain traction with these ads faster, and you can count on them to bring back the results that you’re looking for.
Responsive Search Ads
Add Responsive Search Ads (RSAs) to your list of campaigns to explore. These are ads that generate written copy based on the search results that bring about. It targets a specific audience more efficiently and combines a mixture of descriptions and headlines that can help you gain traction.
It’s among the newest category of Google display ads, as they were just released starting in June of 2022. These digital ads feature a combination of metadata, links, and descriptions intended to get people to your site so that they can convert new business for you.
Dynamic Search Ads
Next, invest in dynamic search ads (DSAs) to help push your brand and to gain more leverage in your market. These are similar to RSAs, in that they’re generated based on people’s searches. The difference is that they immediately point people toward pieces of content that you created to answer their questions.
For instance, if you run a dental practice, and people are searching for tips on getting a root canal, useful chunks of text from your blog posts may be the first thing that they see. It cuts down on the time it takes for people to engage with your brand, and makes your content immediately helpful.
These ads are helpful because they display your URL, which is great from an SEO standpoint. You can use effective calls to action (CTA) to get people to click and engage with your brand further.
The Google Play app store is a significant source of leads and SEO traffic, making it worth every bit of your time and attention. Having a mobile app is part of the next evolution of marketing, extending beyond simply having a website.
Investing in app store ads will help you promote your app so that you can drive up your number of daily downloads. Google Play aside, you can also create ads that you can plug on YouTube, Apple, and other platforms. These types of ads provide plenty of analytics for you to study so that you can tweak them to your liking and make sure that you’re moving in the right direction and giving yourself the best shot at a quality ROI.
Local Search Ads
Finally, it makes sense to invest in local search ads if a big segment of your customer base is local. You’ll definitely want to shift your focus to these ads if you run any type of brick-and-mortar business.
Local ads can refer to SEO and search engine marketing (SEM) results and are also highly effective for over-the-top (OTT) and programmatic radio advertising.
Explore the Different Types of Google Ads
The points above give you a headstart when you’re looking into the different types of Google ads. Now that you understand the ins and outs of Google ads, use these suggestions as your starting point to build your brand.
Media Shark is glad to help you out when you’re looking to invest in ads and other types of marketing that can take your brand to new heights. We’ve got the answers to your questions. Reach out using our website contact form or give us a call at (727)218-1765.