Designing the Perfect OTT Marketing Strategy
An efficient marketing strategy is what can set you apart
Joey Lowery
September 12, 2022
An efficient marketing strategy is what can set you apart
Promoting your company via the “radio waves” is a surefire
Did you know that over 80% of people in America watch OTT
Did you know that more than 92% of Americans listen to the
In the 1970s, the average person saw between 500 to 1600 ads
Did you know that more than 500 million hours of video are
Did you know that listenership to audio-based services increased by 17%
There’s a goldmine for your ads that you haven’t taken
With over 70% of digital transformations failing, many business managers/owners seem
Did you know that more than 80% of people in the US
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Programmatic uses advanced artificial intelligence technology and advanced analytics to identify the best advertising opportunities for your business. Then it automates the buying and selling process using real-time bidding.
Any type of digital advertisement that uses advanced features like audio, video, or other elements falls into this category.
Also known as a demand-side platform, a DSP is what houses the purchase of advertising with the help of automation. Most DSP’s utilize their own software.
Yes you can! We already work with various agencies across the country and are able to work separate from your team or act like we have been a part of your team for 10 years.
A programmatic dashboard is where you can see everything happening in your campaign. It will show various metrics, keywords being utilized, and also ways that the campaign can be improved.
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