A Beginner’s Guide to OTT (Over-the-Top) Advertising
The global OTT market was worth $45.1 billion in 2021. And
Joey Lowery
August 8, 2022
The global OTT market was worth $45.1 billion in 2021. And
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Programmatic uses advanced artificial intelligence technology and advanced analytics to identify the best advertising opportunities for your business. Then it automates the buying and selling process using real-time bidding.
Any type of digital advertisement that uses advanced features like audio, video, or other elements falls into this category.
Also known as a demand-side platform, a DSP is what houses the purchase of advertising with the help of automation. Most DSP’s utilize their own software.
Yes you can! We already work with various agencies across the country and are able to work separate from your team or act like we have been a part of your team for 10 years.
A programmatic dashboard is where you can see everything happening in your campaign. It will show various metrics, keywords being utilized, and also ways that the campaign can be improved.
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