The Top OTT Marketing Trends in 2022
Over 80% of people in the US watch OTT content. Whether it’s a long-awaited series finale on Netflix and Disney, or a humble YouTube video, we are
Joey Lowery August 16, 2022
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Over 80% of people in the US watch OTT content. Whether it’s a long-awaited series finale on Netflix and Disney, or a humble YouTube video, we are
The global OTT market was worth $45.1 billion in 2021. And experts project this market to grow to $123.67 billion over the next six years. Are
Chanel spends over $33 million in the advertising landscape, including programmatic OTT. You’re missing out on many potential customers if you’re not using it in your
Are you ready to take your advertising strategy to the next level? OTT and CTV sound like media buzzwords, but they actually offer a more
Did you know that 69% of people prefer video over text when learning about a new product or service? Although the video is a difficult piece of
In 2021, the number of streaming subscriptions in the U.S. increased by 14%. As the number of people utilizing streaming services as their main way of
Did you know the global video streaming market is set to reach $330.51 billion by 2030? That is a massive figure and one that’s backed up
What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are almost over,
Programmatic Video: The Tidal Wave in Modern Marketing Are you wondering how programmatic video marketing started and where it’s headed? Due to consumers’ new consumption
Happy Holidays: The Perks of Using OTT Over the Holidays The holiday season is here! It’s a time filled with joy, cheer, and family time
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