programmatic advertising

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Programmatic Advertising

What is programmatic advertising?

Programmatic advertising is the process of buying and selling ad inventory through the process of real time bidding. Programmatic advertising allows for brands, agencies, and businesses to place impressions through different digital media outlets includIng streaming, connected TV, video, voice, and out-of-home (DOOH).  The future of advertising has arrived with the help of programmatic advertising. […]
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