How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that number is ever increasing. And even more, people are using Youtube as a means of entertainment. Without a doubt, Youtube is a platform that businesses need to utilize to grow. That is […]
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8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get millions of eyes on your ads when you choose to market on YouTube. But how do you come up with the best YouTube advertising ideas? Since lots of brands and companies advertise […]
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Types of YouTube Ads: Choosing What You Need

Are you a marketer who is new to the Youtube realm? If so, there are different types of Youtube ads to consider. Examples of Youtube ads include skippable ads, non-skippable ads, bumper ads, and pre-roll ads. Bumper ads and pre-roll ads fall into the non-skippable category. With skippable ads, a video usually lasts 30 seconds. […]
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YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add a new channel to your marketing in 2021, then YouTube advertising might be a smart move. This guide will help you get started with YouTube ads. It includes the top tricks and […]
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Using Behavioral Data to Target Customers in Digital Marketing

Humans are habitual creatures. The human brain uses up about 20% of the body’s energy but only represents about 2% of its weight. To save on energy consumption, the brain forms neural pathways for everyday actions. This way, perform specific actions automatically and effortlessly. Over time these neural pathways become more defined, like a hiking trail. As thousands […]
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youtube cpm

YouTube CPM Rates by Niche: How Can You Capitalize?

YouTube CPM Rates by Niche: How Can You Capitalize? 1.3 billion users have an account on YouTube and 30 million people visit YouTube every day. If that isn’t amazing enough, 300 hours of video content is uploading to YouTube every minute. That’s a lot of content. As advertisers we need to keep in mind YouTube CPM rates. If […]
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programmatic platforms

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and RTB marketing. They take the work – and guesswork – out of reaching consumer audiences.  Now, real-time bidding (RTB) for programmatic advertising enables marketers to bid on ads. The competition in the […]
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Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5 billion people online. Keep reading to hear our top online marketing strategies to help you win! If you aren’t using this platform to advertise your business, then you are missing out on […]
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What Is YouTube CPM?

Since launching in 2005, YouTube has become one of the most influential platforms in internet history. It’s so influential in fact that more kids want to be YouTubers when they grow up than astronauts! Considering how much CPM a successful YouTuber can make, who can really blame them? But what is YouTube CPM exactly, and how does it […]
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