Joey Lowery

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Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first time hiring an agency. Here are a few signs it’s time to switch marketing agencies! Sometimes, these agencies deliver fully on their promises. Other times, the agencies leave much to be desired. […]
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Key Tips for Choosing Marketing Agencies

Over 70% of customers say converting leads into customers is their top priority. With COVID-19 still in place, however, you could struggle to generate leads. By working with an experienced marketing agency, you can expand your reach! As you reach more customers, you can communicate your value to boost sales. By using effective marketing strategies, you can […]
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Programmatic Advertising

What is programmatic advertising?

Programmatic advertising is the process of buying and selling ad inventory through the process of real time bidding. Programmatic advertising allows for brands, agencies, and businesses to place impressions through different digital media outlets includIng streaming, connected TV, video, voice, and out-of-home (DOOH).  The future of advertising has arrived with the help of programmatic advertising. […]
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How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that number is ever increasing. And even more, people are using Youtube as a means of entertainment. Without a doubt, Youtube is a platform that businesses need to utilize to grow. That is […]
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8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get millions of eyes on your ads when you choose to market on YouTube. But how do you come up with the best YouTube advertising ideas? Since lots of brands and companies advertise […]
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Types of YouTube Ads: Choosing What You Need

Are you a marketer who is new to the Youtube realm? If so, there are different types of Youtube ads to consider. Examples of Youtube ads include skippable ads, non-skippable ads, bumper ads, and pre-roll ads. Bumper ads and pre-roll ads fall into the non-skippable category. With skippable ads, a video usually lasts 30 seconds. […]
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YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add a new channel to your marketing in 2021, then YouTube advertising might be a smart move. This guide will help you get started with YouTube ads. It includes the top tricks and […]
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Using Behavioral Data to Target Customers in Digital Marketing

Humans are habitual creatures. The human brain uses up about 20% of the body’s energy but only represents about 2% of its weight. To save on energy consumption, the brain forms neural pathways for everyday actions. This way, perform specific actions automatically and effortlessly. Over time these neural pathways become more defined, like a hiking trail. As thousands […]
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