Month: November 2020

Using Behavioral Data to Target Customers in Digital Marketing

Humans are habitual creatures. The human brain uses up about 20% of the body’s energy but only represents about 2% of its weight. To save on energy consumption, the brain forms neural pathways for everyday actions. This way, perform specific actions automatically and effortlessly. Over time these neural pathways become more defined, like a hiking trail. As thousands […]
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