How To Create Targeted, Data-Driven Digital Ads
Despite a mature and well-established online advertising industry, we still haven’t hit the peak of digital ads for brands. Last year, digital ad spending grew
Joey Lowery August 17, 2022
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Despite a mature and well-established online advertising industry, we still haven’t hit the peak of digital ads for brands. Last year, digital ad spending grew
There’s a reason why radio broadcasting employs over 66,000 individuals. While it’s true that radio isn’t as popular as it used to be it still retains
When it comes to digital advertising, Google Ads are a great way to drive highly-targeted traffic to your website or landing page. In fact, when
With SEO being a huge priority to get in front of potential customers, the companies that achieve the most success leverage google advertising. According to
80% of the American population shop online, and 59% conduct online research before a major purchase. This means that your business needs to have a pristine
Google marketing is vital for any brand since the search engine gets a whopping 160 billion monthly searches. With this in mind, you need to learn to
Did you know that businesses can earn an average of $8 on every $1.60 spent on google ads? Your website may get a significant amount of targeted
You’ve been putting a lot of money toward TV ads. Unfortunately, you haven’t seen much return on your investment. As such, you’re wondering: is there
Advertising has a long, storied history, with the first evidence of ads dating back to steel carvings found in ancient Egypt. As time went on
Over 80% of people in the US watch OTT content. Whether it’s a long-awaited series finale on Netflix and Disney, or a humble YouTube video, we are
With around 32.5 million other small businesses out there just in the US, every small business owner faces a fairly steep uphill climb toward success. Not only
Over 92% of Americans listen to the radio every week. So how can you make the most of their engagement? If you haven’t considered radio advertising
The global OTT market was worth $45.1 billion in 2021. And experts project this market to grow to $123.67 billion over the next six years. Are
Search engine optimization is arguably the most important digital marketing strategy today. Finally, more than 57% of businesses are investing in SEO to some degree, but it’s still
The United States is home to over 32 million different businesses — many of them small, up-and-coming businesses, too. If you fall into that category and want
Did you know that programmatic audio advertisements lead to higher recall rates when compared to visual ads? Crafting a digital advertising campaign is much easier when you
Chanel spends over $33 million in the advertising landscape, including programmatic OTT. You’re missing out on many potential customers if you’re not using it in your
The average person is exposed to 4000 to 10,000 ads every day. Google itself serves a sizable 30 billion ads in any 24-hour period. So how do
During the pandemic, it was reported roughly 92 percent of advertisers adjusted their advertising messages. While the advertising industry moves quickly, it’s important to stay up to
Did you know that experts predict that the average business’s social media marketing budget will grow by nearly twelve percent by 2026? Since digital marketing continues to
Digital advertising spiked over 35% in 2021. This was the biggest jump since 2006 when the internet advertising industry was in its infancy stages compared to
The internet might seem like a vast space these days, but if there’s one thing that keeps every corner of it connected, it’s Google. In
Did you know that customers retain 95% of the information contained in videos? Videos have the potential to keep your services and products in the mind of the
In 2020 it was reported that digital ad spending grew by roughly 12% despite the pandemic. This goes to show that digital advertising has no plans on
On average, people spend 7 hours per day on the internet. That’s 7 hours per day when you have the chance to get your ads in front
In 2020 it was reported that marketers spent roughly $17.37 billion on advertising for e-commerce sites and apps. A lot of this advertising was OTT advertising, but
There are over 70,000 Google searches every second. Competition is high to get to the top of Google searches, so have you considered a Google Display ad?
3% (an estimated 209 million people) of the US population listen to online audio on a monthly basis, and that number has been rising every year
Did you know that digital ads can increase brand awareness by 80%? We could go on and out about the impressive statistics and results that businesses
On average, display ads have a click-through-rate of 3.17%. Of course, this can vary with a range of factors including whether your ad is optimised with the
Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021, and $123.22 billion
Are you using programmatic advertising for your business? If not, you’re missing out. Over 90% of all digital display ad spend will be programmatic in 2022,
Are you ready to take your advertising strategy to the next level? OTT and CTV sound like media buzzwords, but they actually offer a more
Did you know that 69% of people prefer video over text when learning about a new product or service? Although the video is a difficult piece of
If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single day. That
Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives that it’s
Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users. With so many users, it’s no
Almost 100% of marketers say that video will continue to play a huge part in marketing efforts in the future. How do they know? Well, 94%
There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in the Metaverse?
Did you know that 64% of consumers are more likely to purchase a product after watching video content? Your video ads can go a long way in
Did you know that seven in ten people have purchased a product after seeing it on YouTube? If you’ve been considering using influencer marketing but are not
Did you know that a staggering 75% of users don’t click further than page one of online search results? Even if you have the best content on
On any given day we each come into contact with more than 5,000 ads. If you’re wanting to get in front of your online audience you’ll need
You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s a good
Pay-per-click advertising or PPC offers a 200% return on your investment. Which is why you need to be ontop of your PPC marketing services this year!
Adding video content to your landing pages could increase your conversion rate by 86%. Meanwhile, nearly 70% of consumers prefer video content over text when learning about
The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a whole economy
Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are you clicked
Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services, it’s clear businesses
In 2021, 58.4% of consumers searched for and purchased products and services online every week. If your business doesn’t have an online presence, you’ll have no way
The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time to use
Did you know that TikTok has one billion global users as of 2022? Over the past few years, TikTok has taken over video content, social media, and
Last year, TikTok was the most downloaded app of 2021 with 656 million downloads. With its explosive growth breaking records every single year, it’s no question that
Are you trying to boost your impact on TikTok but having trouble? Do you have something to share with the world but feel like you
In the last quarter of 2021, TikTok had 1.2 billion monthly active users. And in China alone, the app had over 600 million users accessing it every
Even though 40% of users on TikTok are between the ages of 10 and 19 years old, that doesn’t mean that this social media platform is irrelevant
TikTok was the most downloaded app of 2021, with 656 million downloads. That’s over 100 million more than the runner-up, Instagram. This is also the third
Have you ever passed a billboard advertisement at an airport and then seen a similar advertisement on your phone only moments after? This marketing tactic is geofencing,
Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands get $42
About 11 new people begin using social media every second. In fact, the average American now has over seven social media accounts. Over 90% of marketers say
AI has been integrated into social media and it’s estimated to be worth $6.18 billion. Now, if you’re interested in implementing AI into your marketing, then
By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok in the
TikTok users now watch about 24 hours of content on the app each month. Meanwhile, 90% of users check the app daily. TikTok users also feel closer
TikTok now has over 1 billion monthly active users. It’s experienced a 45% growth since July 2020. Nearly 80 million monthly active users are located in
Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as well. About
Did you know the global video streaming market is set to reach $330.51 billion by 2030? That is a massive figure and one that’s backed up
TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If you’re not
It can be challenging to keep up with all of the social media platform changes and how those changes might affect your brand. For example,
Billions of people use TikTok every day. The app has become a powerful force in the world of social media, with users spending an average
More than 244.5 million adults in America listen to the radio each month. This means the scope of your potential audience for programmatic radio ads is almost
Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57% to be
Did you know 52 % of marketers use a combination of three to four marketing channels? Marketing channels are the tools you can use to connect your
Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to your site
TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should be enough
Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months. Meanwhile, nearly
It can take over five impressions with a customer before you begin generating brand awareness. Meanwhile, nearly 60% of consumers prefer shopping from brands they already recognize.
About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales. In time,
Over 80% of marketers are actively investing in content marketing. Only 43% of marketers have a documented content marketing strategy, though. Without a plan in place, you
Advertisers want to get the most for their money, and that is why understanding the YouTube CPM meaning is important. Do you know what it
Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially if you
When it comes to digital marketing, YouTube is a true powerhouse. With over 2.3 billion active users spending an average of one hour per day
The advertising landscape has been changing over time. In the past, businesses would use traditional streams like television, radio, billboards, and print to advertise their
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5 Steps to Create an Engaging Google Display Ad Did you know people search 40,000 different things on Google each second? Understanding how to run a Google
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Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing vs. digital
As of 2020, AM/FM broadcast radio only accounts for 39% of the audio Americans listen to each month. Listening audiences have more diverse preferences than ever. Keep
How to Get Massive Reach With a Google Ads Campaign Want to take your digital ads to the next level? Google processes over 40,000 search queries every
What Is Geofencing and How Can It Benefit Your Business? Poor marketing is one of the top 4 reasons that small to medium-sized businesses fail. Are you
What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using a range
Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70% of Americans having
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Did you know that as many as 20% of new businesses fail within the first two years of their opening? If that doesn’t shock you, by five
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Will There Be a Role for Influencer Marketing in 2022? Sleep naked! No, that’s not a crazed party order from your frat or sorority. But
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Kaley tunes in to her favorite audio streaming service each morning. As she sips her coffee and sits down to work, she keeps the music
Times are changing, and so is the world of programmatic advertising. As the new year emerges, several programmatic advertising trends will begin emerging that you
Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to try next?
Are you interested in running audio ads but do not know where to start? Have you seen the fantastic return on investment for this type
Podcast advertising enables businesses to capitalize on the emerging audio industry. It provides a creative outlet for companies to reach customers. Podcasting has gained significant
The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it becomes even
Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and watching funny
About 80% of people recall a video they’ve watched within the past month. Meanwhile, 55% of people engage with online video every day. Videos get shared 12
About 96% of people who visit your website aren’t ready to make a purchase. In fact, 80% of new leads never turn into sales. If you’re not
Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in the US,
Have you ever browsed a product on a website and then seen that same product following you around the internet for weeks afterward? That’s retargeting
Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that video ads
Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to understand how
Did you know that by increasing customer loyalty by as little as 5%, you stand to boost profits by as much as 95%? It’s far easier
According to research, the first organic google result gets an average CTR rate of an impressive 28.5 percent. The second position garners about 15 percent, the
Did you know that 60% of the world’s population now has access to the internet? More people are using social media and reading the news online, among
Nearly half of social media users have bought something after seeing an ad (48% to be exact), and that number is even higher for millennials (53%) and
Approximately 4.62 billion people worldwide are active social media users, with the number growing every day. Keep reading to learn exactly what is social media marketing! Social
Are you looking for a way to market your business that is fun and creative? TikTok may be the answer! More and more businesses are
According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem intimidating, to
Instagram is now the fourth most-used social media platform. In fact, about 1.3 million people around the world use Instagram every day. With an effective Instagram marketing
YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about what it
Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over the past
What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When breaking the
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Did you know that over 500 hours of video content is uploaded to YouTube every minute? Advertising on YouTube can be a dream come true for a
With more than 2.3 billion users and growing, YouTube remains one of the largest platforms out there. If your business isn’t taking advantage of this exposure, you
It can take over five attempts before you begin building even a little brand awareness with consumers. Consistency and repetition over time are key. With display marketing, you can
YouTube advertising is effective. 80% of brands reported a higher return on investment from advertising on YouTube than on TV. All video ads stay in a person’s
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If you have a music streaming business, or just about any business – digital advertisement is a must. While free accounts are one of the
There are over 4.53 billion web users. That’s 58.8 percent of the world population. Which means there is a great chance your customers are online
Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today! If some
In 2015, companies spent over $20 billion on display advertising. It shows how much has changed in the past 5 years and how display advertising continues
There is no question that creating a successful ad campaign for Google Ads, Facebook or other platform is difficult. Many businesses haphazardly create an ad
How the Media Shark Digital Strategy Crushes the Competition One of the digital marketing trends of 2020 is video streaming. More people are watching videos online
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WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to use for
There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore. You need
There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore. You need
In 2019, almost 80% of people had a social media profile. It shows how prolific social media is in culture. It also shows why social media is important
Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your premier video
Like it or not, behavioral targeting is incredibly effective. The conversion rates on targeted advertising is twice that of traditional advertising. Media Shark is your premier
What Is a PPC Specialist and How They Help Your Business Did you know that Google is the world’s largest search engine and it handles over 1
There are hundreds of advertising and digital marketing agencies online, all promising the same thing: to grow your business’s success. BUT you’ve done your research
About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you can generate
WordPress is behind at least 30% of the internet, which amounts to around 455 million websites. It has the largest share of all platforms, making it
Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having the right
101 Guide To What Is a Demand Side Platform Ahead of all other media channels, programmatic advertising is growing the fastest. But does this help your business? You’ll want
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YouTube CPM Rates by Niche: How Can You Capitalize? 1.3 billion users have an account on YouTube and 30 million people visit YouTube every day. If
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What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why advertisers like
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How to Effectively Employ RTB Media Marketing Strategies You can streamline the process of managing digital campaigns and maximize your advertising ROI with an effective
The RTB market or better known as real time bidding is expected to reach $27.2 billion by 2024, growing at a rapid rate of 32.9 percent. RTB
If you’re a business who wants more effective marketing, your plan has to include rtb marketing. It’s not even a question anymore if people are
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