Behavioral Targeting GET FREE ANALYSIS & PROPOSAL Behavioral Targeting is Leveraging
actual online User Behavior

What is Behavioral Targeting?

The Behavioral Targeting Definition is… Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.

By leveraging actual online user behavior, Media Shark allows for advertisers or businesses to deliver specifically targeted ads to consumers based on unique online behaviors and data. 

Don’t fall for basic targeting anymore! Contact Media Shark today to learn more about behavioral targeting.

So what Behavioral Targeting Signals are available to be targeted?

Media Shark can basically track any behavior or action required by the advertiser or business, however generally speaking the most commonly requested behaviors include:

  • Visiting a competitor website
  • Getting emails from specific organizations or competitors
  • Time Spent on a Website
  • Geofencing or specific locations
  • Buying specific products online or researching them
  • Visiting sites of similar interests 
  • Visiting different verticals (Food, Health, Home)
  • Offline data points
  • Searching for a product or type of products
  • In-market or Previous Purchaser for a particular Item or Brand.
  • Other Miscellaneous Interactions which can be tracked.

Behavioral Targeting Examples

Taking a top level view here are some real Behavioral Targeting Examples as used by our clients:

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  • Online Grocery website bringing back consumers who haven’t purchased, but targeting them for a specific product.
  • Food Manufacturer who was giving away product samples, but didn’t complete the form
  • Kitchenware Ecommerce site advertising to people who have added products to their cart but didn’t check out.
  • Automotive manufacture who knows that a user is in market for a type of car
An example of behavioral targeting would be if a consumer repeatedly visited a web page with reviews of thermometers for home use or searched for thermometers, then visited a thermometers manufacturers website. This clearly indicates an interest in buying a thermometers. By targeting advertising about this exact product or range of products significantly increases the consumer’s chance of purchasing.
When combined with some of our existing campaign targeting options, behavioral targeting allows you to reach your target consumer, cost effectively compared to other advertising mediums.

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Let the Media Shark target your exact online audience with the help of our behavioral targeting!

Learn more from frequently asked question

Behavioral targeting refers to the strategy of targeting leads or customers based on specific data points.
Contextual targeting refers the strategy of targeting around content on a page or specific website.
Behavioral tracking uses previous online user activity to generate a segment, which is used to match creatives to a specific user.

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