Did you know that there are over 600,000 new businesses across the United States each year? Unfortunately, it’s not uncommon for businesses to fail as a result of poor management.
One of the most important factors to consider is how you handle your digital ads. Google ads automation is one of the best ways to do so, but not everybody understands this method. We’ve put together a brief guide that outlines how you can use this process to manage your Google display ads.
Let’s dive in.
So, What Exactly Is Google Ads Automation?
As the name suggests, Google ads automation involves using software to automate the creation, management, and optimization of your Google Ads campaigns.
The aim of using automation is to save you time and money by making it easier to manage your campaigns, as well as improve your campaign performance through advanced features and reporting.
You can also automate OTT ads that display during video content.
How Do I Get Started With This Process?
There are a few different ways to automate your Google Ads campaigns.
Primarily, you can use Google’s own tools and features within the platform itself. Google offers a range of automation options within its ads interface, including automated bidding, ad scheduling, and ad creation.
Alternatively, there are also a number of third-party tools that offer Google ads automation. These tools often provide more advanced features and functionality than what is available within Google Ads.
What Are the Benefits of Using Google Ads Automation?
There are a number of benefits to using Google ads automation, and they have the capability to reshape your marketing performance. So, it’s essential that you take these factors into consideration.
Let’s explore some of the most notable below.
Save Time on Campaign Management
One of the most significant advantages of using Google ads automation is that it can save you a considerable amount of time. With automated features, you can take care of various tasks, such as keyword research, ad creation, and bid management.
In many cases, this can save you hundreds of hours. This gives you more time to focus on other areas of your business.
Improved Campaign Performance
Another benefit of automation is that it can lead to improved campaign performance.
Automated features and tools often provide access to advanced reporting and data analysis capabilities.
This can help you identify opportunities and optimize your campaigns more effectively. You can expect to see an increase in your click-through rate, conversion rate, and overall ROI.
In addition to saving you time and improving your campaign performance, Google ads automation can also help you reduce your advertising costs.
This is because automated features, such as automated bidding and ad scheduling, can help you optimize your campaigns.
They can also help you maximize your budget while still achieving your desired results.
What Are the Challenges of Using Google Ads Automation?
While there are many advantages to using Google ads automation, there are also a few challenges that you should be aware of.
These challenges include a learning curve and potential risks associated with using automated features.
Let’s take a closer look at each of these challenges below.
The Learning Curve
One of the main challenges of Google ads automation is the learning curve that comes with it. To get the most out of this process, you need to have a good understanding of how Google Ads works, as well as how the various automation features work.
This can be a challenge for those who are new to Google Ads or those who don’t have much experience with automation tools and features.
Risks Associated With Automated Features
Another challenge of using Google ads automation is that there are certain risks associated with using automated features. These risks include the potential for your campaigns to be paused or shut down if you’re not careful, as well as the possibility of overspending on your advertising budget.
To avoid these risks, it’s important that you understand how the various automation features work and that you carefully monitor your campaigns regularly.
How Can I Benefit From Working With a Professional?
If you’re not sure how to get started with Google ads automation or if you’re worried about the challenges that come with it, working with a professional can be a great option. A professional can help you navigate the various automation features and tools. They can also help you create and manage your campaigns in a way that maximizes your budget and achieves your desired results.
What Should I Look For in a Professional?
When you’re looking for a professional to work with, there are a few things that you should keep in mind.
You want to make sure that the professional has experience working with Google Ads and automation tools.
Second, it’s also essential to ensure that the professional is willing to provide you with a trial period so that you can test out their services before committing to anything.
Finally, you want to ensure that the professional is transparent about their pricing and that they offer a money-back guarantee in case you’re unsatisfied with their services.
Google Ads Automation Doesn’t Have to Be Complicated
Google Ads Automation might seem challenging to understand at first, but it’s much easier than you might anticipate. Just be sure to keep the above info in mind when moving forward so you can avoid mistakes.
Looking for more information about how we can help you out? Feel free to get in touch with us today to see what we can do.