Buying and selling ad space has a lot to do with AI optimization, but why? And, is it worth it for business?
If you use video advertising or google display ads, then you should be making the most of AI to boost sales and generate interest in your brand.
Here’s everything you need to know about AI in marketing and the benefits it can provide for your business.
How Is AI Used in Marketing?
Programmatic advertising is a type of marketing that involves real-time auctions, and artificial intelligence to enhance ad exchanges in the online space.
AI can boost digital ads and video content so more people can come across your brand. Think of it this way, without AI your marketing efforts would take longer and you might miss out on potential consumers.
So, AI has improved marketing by targeting specific audiences and discovering the best ad spaces for your business.
For example, if you own a skincare company and your ideal consumer is a millennial in New York, then AI and other software like programmatic video work together to find you the most efficient ad platforms.
That way, you can be guaranteed to get your brand in front of the right people. When it comes to video, AI allows you to make your content more personal for your audience.
Therefore, not only is AI helping to increase ROI, but it’s improving customer experience as well!
Buying Options for Programmatic Video
There are three main ways to buy ad space for programmatic videos. The options are:
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Private Marketplace Guaranteed (PMPG)
To help you understand each of these options, let’s take a closer look at how they work.
Real-Time Bidding (RTB)
This is one of the most popular choices for people who use programmatic videos. Real-time bidding is when advertisers can buy video ad inventory through auctions.
However, you can only get slots on a publisher’s site if you are doing real-time bidding. Similar to other auctions, whoever offers the most money will get the ad space.
Private Marketplace (PMP)
A private marketplace functions like real-time bidding, but you have to be invited by a publisher in order to bid for ad slots. This means there is less to choose from.
That being said, the quality is often higher so it could be worth buying for programmatic video, or programmatic radio.
Private Marketplace Guaranteed (PMPG)
From the title, you’ve probably figured out that this is also by invite only. The difference is, that publishers only make their ad space available to one buyer. So, a lot of people prefer this method of buying as it gives real-time data.
Benefits of Video Programmatic Advertising
Now, buying ad space is just one piece of the puzzle when it comes to video advertising and OTT marketing. However, there are so many benefits to this type of content for your business.
1. Makes Your Job Easier
Without a doubt, one of the major reasons AI is becoming so popular in marketing is the simple fact that it makes your life easier.
When you run a business and you’re trying to promote your brand, there are always a hundred things to do. But, with the help of AI, your to-do list can become a little shorter.
Instead, of creating a video with hours of editing and not having it connect with your audience, you can implement AI tools to ensure your target demographic will respond to the message.
Plus, you can actually use AI to help with the editing process!
2. Instant Updates
It can be annoying when you have to check your videos all the time for comments and likes. AI can provide real-time updates so you can stay on top of your engagement rates, and keep in touch with your followers.
As well as being used for responding, AI also gives you feedback on your video and what could be improved. Is your video not getting the attention you’d like? Then, AI could be the solution.
3. Test Before You Publish
Sometimes, having video content success is about putting footage out into the world and hoping for the best. But, maybe it doesn’t need to be so risky. AI can run analytics to test concepts or ideas before you publish content.
This can give you valuable insight into what works and what doesn’t. Therefore, you could end up saving money on marketing. For brands with a smaller budget, this could be a lifesaver.
4. Stand Out From the Competition
Ultimately, everyone wants to stand out from the crowd with their content. However, it’s difficult to make a name for yourself when there is a constant stream of video ads floating around the internet.
AI helps you reach more people, create engaging content, and give quality information to users. All of these things will get more attention to your brand, and keep your business relevant in the marketplace.
Don’t be left behind with marketing and start embracing AI in your content strategy. At Media Shark, we make programmatic video advertising easy and affordable.
So, all you have to do is think of the concept and let us take care of the rest.
Create Video Content That Can’t Be Missed
Thankfully, we live in a world where we don’t need to do every little thing ourselves when marketing for our business. The programmatic video blends the best of both worlds.
Consumers look for video content that is relatable to their lives. But, in order to provide high-quality footage, you need the right information. The sooner you can get that data, the better.
That’s why AI is the best way to make a long-lasting impression and generate interest in your brand. You can buy ad space through one of the methods mentioned beforehand and see the benefits for yourself.
Give us a call and let’s start making content that converts!