The number of mobile searches for local businesses grew by 250% in the span of two years. Advertising online can help businesses reach consumers already searching for their products and services. With a strong digital advertising strategy, you can expand your reach online to generate more leads and sales.
On the fence? Read on to discover why so many businesses already love online advertising.
After reading this guide, you can make a more informed choice with your company’s future in mind.
Targeted Campaigns
Advertising on a billboard or with other print materials doesn’t always ensure you’ll reach your ideal customers. Trying to reach a broad audience won’t allow you to develop personalized advertising messages, either. With online business marketing, you can specify your target audience.
Developing more targeting campaigns will allow you to leverage the power of personalization.
About 74% of online consumers get annoyed when online content (including ads and promotions) doesn’t match their interests. Another 52% will switch brands if a company doesn’t personalize communications.
Companies that do use personalization can generate eight times the ROI on their marketing spend. Sales could lift by 10% as well.
In fact, 90% of marketers report a measurable lift in business results after personalizing campaigns. Another 98% say personalization advances customer relationships. Developing stronger customer relationships will help you gain loyal customers.
One loyal customer can lead to repeat sales, improving your ROI.
If you want to reach a specific customer base with targeted ads, consider using online advertising platforms like Google or Facebook Ads. Talk to an experienced digital advertising agency. They’ll make sure your targeting is neither too broad nor too narrow.
Focusing on your ideal customers will help you reach consumers who already need your offerings. You can leverage their existing interest in your products or services to generate more sales. Once you gain loyal customers, your ROI will rise, too!
Global Reach
With traditional marketing methods, you could feel limited in your reach. For example, perhaps you’re only distributing mailers to consumers who live in a specific radius. Perhaps your billboard online appears as people enter the city.
Chances are there are consumers all around the globe who want and need your offerings. With the right online advertising strategy, you can reach overseas markets.
Launching an international campaign can help you attract shoppers all over the globe.
By the end of 2022, global e-commerce could reach $5.55 trillion. About 17.8% of all sales are made from online purchases. By 2025, over 24% of all purchases will be completed online.
Your customers are already online, searching for your products and services. You don’t have to establish offices in a different country to reach those customers, though. Instead, leverage the power of eCommerce.
Using platforms like Google and Facebook will help you reach consumers in different countries. You can personalize your ads to appeal to consumers in different regions. You can even adjust the language as you reach out to foreign markets.
Expanding your reach can help you generate more leads and sales. At the same time, you won’t blow through your budget with costly advertising efforts. Instead, you can use a cost-effective platform to reach consumers while improving your ROI.
Cost Efficiency
Not many people realize that online advertising is more cost-effective than traditional print advertising. In fact, businesses make an average of $2 for every $1 spent on Google Ads. By this year, the internet will become the largest advertising medium, accounting for over 54% of global ad expenditures.
Traditional strategies like flyers, mailers, and billboards aren’t always effective. Remember, you can’t control who you reach, which influences your marketing message. The ineffective copy could cost you a potential lead or sale.
With digital advertising, you can develop different campaigns for different audience groups. Targeted, personalized campaigns are more effective at appealing to consumers.
Meanwhile, expanding your reach can help you maximize opportunities to generate leads and sales.
If your previous traditional marketing campaigns weren’t effective, work with an experienced agency this year. You can leverage their experience and expertise to develop more effective campaigns. With digital advertising as part of your marketing strategy, you can generate more leads to boost your ROI.
Measurable Results
You can also improve your ROI by reviewing the data from your campaigns.
With traditional marketing methods, it’s difficult to tell which images or language generated leads or sales. With online business advertising, you can review the results of your campaigns. You can even A/B test ads to determine which tactics are most effective.
Using the results from your campaigns to make adjustments can help you develop more effective ads. You’ll have an easier time generating leads and sales as your ads improve.
Timely Delivery
It can take months before a print ad is written, edited, designed, printed, and distributed. During that time, you’re missing opportunities to reach potential customers.
With programmatic advertising, you don’t have to wait. You can get started on a platform today and get your ads up within a few hours.
Such timely delivery can help you develop timely ads based on current events.
For example, perhaps you want to advertise an upcoming sale. Maybe you want to leverage the fear of missing out. Your time-sensitive ads can encourage customers to take action before it’s too late.
Maintain Control
Once a print ad is printed and distributed, you can’t make changes. With online advertising, you can maintain control around the clock. For example, you can make changes to your daily budget if you want to spend more or less on ads.
You can make changes to the ad language or targeting, too.
Making these changes can help you generate more results. At the same time, you’ll have peace of mind knowing you’re in control.
Experience the Benefits of Advertising Online Today
Advertising online will help you expand your reach, leading to more potential sales. Don’t let your business fall behind this year. Instead, reach your customers using a strong digital advertising campaign.
Remember, you don’t have to develop your first campaign alone. Working with an experienced agency can save you time and money.
Ready to get started?
Contact us today to learn more.
