A Beginner’s Guide to Advertising on YouTube

advertising on youtube

A Beginner’s Guide to Advertising on YouTube

Google now owns about 92% of the global search market share. You’re no longer limited to creating text ads, though. Instead, consider leveraging Google’s ownership of YouTube to reach your audience. 

After all, 65% of consumers click on pay-per-click (PPC) ads. Paid advertising has a 200% ROI, too. Meanwhile, PPC generates twice as many visitors than SEO. 

YouTube and social media are where most people spend the bulk of their time online, too.

Not sure if you’re ready to start advertising on YouTube? Here are a few reasons you should develop a YouTube advertising strategy. We’ve also provided a few YouTube advertising tips to help you get started.

Set your business up to grow with YouTube ads! Read on to learn everything you need to know about YouTube advertising today. 

The Benefits

First, let’s cover the benefits of advertising on YouTube. Here are a few ways a YouTube advertising strategy can help your business grow. 

1. Highly Targeted

Video advertising through YouTube will allow you to specify your target audience. Specifying your audience will help make your ads more effective. You can personalize your ads with a specific customer group in mind.

Customizing your ads based on the consumer can help you connect with them on an emotional level. You can show consumers you understand their wants and needs.

There are a few ways you can target your audience on YouTube. For example, you can specify demographics like age, gender, and location.

You can also focus on their topics of interest.

Otherwise, consider using video remarketing. You can reappear in front of people who have interacted with your videos or ads in the past. Remarketing will give you a second chance to appeal to those customers.

You can also reach similar audiences or affinity audiences. Maybe you want to target users based on life events they’ve experienced instead.

Using these targeting parameters can help make your campaigns more successful. 

2. Cost-Effective

One of the top benefits of YouTube advertising is it’s cost-effective.

With PPC advertising, you’ll only pay when someone clicks on your ads. You can also choose how much you’ll pay for each click. 

Meanwhile, the results you generate through your YouTube ads could recoup the cost. You can boost your ROI as you generate leads and sales, too. 

3. Connect With Your Audience

More than 500 million hours of video are watched on YouTube every day. About 45% of people watch over an hour of YouTube videos each week, too. 

Meanwhile, 69% of people prefer video content over text when learning about a product. In fact, 50% of people look for videos online before they make a purchase. Instead of waiting for consumers to find your videos, you can display your video ads in front of them.

Advertising on YouTube will give you an easy, effective way to reach customers online.

Since you’re using precise targeting, you’ll have an easier time appealing to customers based on their needs, too. 

4. Measurable Results

Developing a YouTube advertising strategy will give you access to helpful data. You can review the analytics from your campaigns to learn more about your customers.

Your analytics can help you improve your campaigns over time. For example, you can determine which ads generate more clicks and conversions. Then, you can use similar ads for future campaigns.

Optimizing your campaigns over time can improve your ROI further. 

5. Fast Results

With search engine optimization, it can take a while before your search engine rankings improve. With YouTube ads, on the other hand, you can generate results immediately.

Remember, people look at YouTube videos every day. Each time they view a video, you have the chance to generate leads and sales. 

How to Get Started

Now that we’ve reviewed the benefits of advertising on YouTube, it’s time to create your own ads. Here are a few tips that can help you develop a successful YouTube advertising strategy. 

1. Establish a Goal

First, you’ll need to create your campaign. When building a campaign, it helps to have a specific goal in mind. For example, you might want to:

  • Increase brand awareness
  • Drive website traffic
  • Increase conversions
  • Boost product and brand consideration

The goal you choose can impact your ad placements and bidding options. 

2. Consider Placements

Google offers different YouTube ad placement options.

For example, consumers can choose to skip a Skippable In-Stream Ad after five seconds. This ad placement is versatile. You can use it to boost awareness, traffic, and leads. 

Non-skippable In-Stream Ads will appear for 15 seconds or less. Viewers can’t skip these ads.

Video Discovery Ads will appear on YouTube search results. You’ll get charged when someone clicks on your thumbnail to see the full ad.

Bumper Ads are six seconds or shorter. They appear before, during, or after a full video.

Outstream Ads are mobile-only. They appear on other websites and apps.

Masthead Ads play automatically without sound. They appear on the YouTube home feed.

You can choose different placements to expand your reach online. 

3. Determine Your Budget

Before creating your YouTube ads, take a moment to consider your budget. Your budget can determine your bidding strategy.

For example, you might want to pay based on each click or impression.

Once you establish your budget and bidding strategy, determine how long you want to run your campaign. You can also choose to run ads without an end date. 

4. Specify Your Targeting

Next, you’ll need to specify your target audience. It’s important to make sure your targeting isn’t too broad to narrow. Otherwise, you could miss the chance to reach customers.

5. Create Your Ads

Find a video you’ve already uploaded to YouTube. Then, copy and paste the URL to create your ad.

Choose an ad format that’s eligible for your campaign. Then, set a landing page. Determine where you want views to go once they click on your ad.

Enter a call to action for your ads as well. 

6. Analyze and Adjust

Once you start advertising on YouTube, analyze the results of your campaigns. Then, make changes as needed to boost your ROI.

Advertising on YouTube: Your Guide to Creating Effective Video Ads

Ready to reach more customers online than ever before? Consider advertising on YouTube this year. A strong YouTube advertising strategy will help you reach your ideal customers.

Then, you can generate leads and sales to improve your advertising ROI.

Eager to get started? We can help!

Contact our team today to discuss your YouTube ads!

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