7 Things You Should Know About Technical SEO

Technical SEO

Nearly 90% of online shoppers won’t return to a website after having a bad user experience (UX). If your site offers a bad UX, it’s likely you’re neglecting your technical search engine optimization (SEO) strategy as well. Without technical SEO, your search engine rankings won’t improve.

Here are seven components of technical search engine optimization you should consider when updating your website. After reviewing this guide, you can improve the UX to boost your rankings.

Higher rankings will help you reach new customers, leading to more sales! Read on to learn how to optimize for technical SEO today.

1. Speed

The probability of a bounce increases by 32% when your page load times go from one to three seconds. A bounce occurs when someone visits your website, only to leave without exploring additional pages. A high bounce rate can indicate a negative UX, which could encourage Google to drop your rankings.

Most consumers don’t look beyond the first search engine results page (SERP). If you don’t appear on the first page of a relevant search, consumers might never find your business. They’ll encounter your competitors instead.

Consumers are impatient. They won’t want to wait around for a web page to load.

Make sure your site is fast on your desktop and mobile devices. Neglecting mobile users could cost you leads and sales. Google also uses mobile-first indexing to determine rankings by checking your mobile website first.

You can run your website through Google’s PageSpeed Insights to determine why your pages are lagging behind.

For example, you might need to compress heavy image files. You might need to remove unnecessary plugins from your site as well.

Google prefers pages that load faster because they offer a better user experience. As a result, slower websites appear lower on SERPs, costing you potential website traffic.

If your website is lagging behind, consider consulting an experienced SEO marketing agency. They can help you make the necessary improvements before you lose any more potential customers.

2. Crawlability

As part of your technical optimization strategy, you’ll also need to make sure search engine robots can crawl (or spider) your site.

Search engine bots follow links to discover page content on your website. They’ll review your internal linking structure to gain a better understanding of your content, too.

To improve your internal linking strategy, add links to other website pages or posts within your content.

You can learn how to guide bots as part of your SEO strategy, too. For example, you can block bots from crawling content you don’t want them to index. You can also prompt them to crawl a page but tell it not to display it on SERPs.

To give bots directions on your site, use the robots.txt file.

Avoid unintentionally blocking your site’s CSS and JS files in the robots.txt file, though. Otherwise, you could lose your existing search engine ranking. If your site doesn’t appear on search engine result pages, talk to an SEO agency right away.

3. Dead Links

Dead links can have a negative impact on the user experience as well.

A visitor might try to explore a web page, only to come across a 404 error page instead. Maybe they continue getting rerouted to your website’s homepage. Either way, dead links can frustrate visitors into leaving your site.

You’ll miss the chance to convert those visitors into leads or sales. Meanwhile, they might tell others about their frustrating experience on your site. Your brand’s reputation could plummet as a result.

Before that happens, determine if there are any dead links on your website. Create an eye-catching, engaging redirect page.

You can use a plugin like Yoast SEO Premium to create redirects if you’ve deleted or moved old pages.

Otherwise, a number of dead links could hurt your search engine rankings.

4. Duplicate Content

While auditing your website, make sure to check for duplicate pages and content as well.

Google prioritizes fresh, unique content. If you have multiple pages of the same content on your site, you could confuse Google. It won’t know which page to rank above the other.

As a result, Google might decide to give both pages a low ranking.

You can indicate which page is the original by using the canonical link element. This process can help you indicate which page you want to display on SERPs.

5. Security

In addition to making sure your site is mobile-optimized and fast, it’s also important to make sure it’s secure. Otherwise, consumers might not trust you with their private information. They might not feel comfortable making a purchase on your site.

Improve your site’s security with an SSL certificate. You should see “HTTPS” in your website’s URL if you have one already.

HTTPS ensures no one can intercept data sent between your website and the user’s browser. When a user logs into your site, their credentials will remain safe.

Google uses HTTPS as a ranking signal; it prioritizes websites that are safe and secure.

6. Structured Data

Structured data can further help Google understand your website, business, and content. You’ve likely seen featured snippets on SERPs. They’re formatted as summaries, video snippets, Q&As, and more.

Using structured data with Schema markup can help you appear for featured snippets. Users will have an easier time finding the information they need from SERPs. Meanwhile, you’ll appear at the top of the page to generate more brand awareness and website traffic.

Implementing structured data can help your content stand out.

7. Sitemaps

An XML sitemap lists the pages across your site. It can provide Google with a roadmap to your content. Creating an XML sitemap will ensure Google doesn’t miss any important content on your site.

It’s often categorized with pages, posts, tags, or custom post types.

Make sure you have an XML site map on your site if you want to improve your rankings.

Talk to an SEO Marketing Agency About Technical SEO Today

Don’t miss the opportunity to improve your search engine ranking this year. Instead, talk to an SEO agency about applying these components of technical SEO across your site. With a strong strategy, you can improve your rankings to reach new customers online.

Eager to get started? We’re here to help.

Contact our team today to learn more.

Related Posts

Top 10 UKNOWN AI SEO Tools

Top 10 UKNOWN AI SEO Tools

Are you tired of using the same old SEO tools for your website or business? Do you want to take…
Top 20 AI SEO Tools For 2023

Top 20 AI SEO Tools For 2023

AI SEO Tools: The Future of Search Engine Optimization? Are you tired of spending countless hours analyzing data and tweaking…
10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs YouTube can be an excellent platform for driving engagement and increasing…
AI SEO Tools

Top 10 UKNOWN AI SEO Tools

Are you tired of using the same old SEO tools for your website or business? Do you want to take your SEO game

2023 guide to AI SEO Tools

Top 20 AI SEO Tools For 2023

AI SEO Tools: The Future of Search Engine Optimization? Are you tired of spending countless hours analyzing data and tweaking your website to

youtube ads

How To Lower Your YouTube CPM Costs

How To Lower Your YouTube CPM Costs Whether you’re an experienced business running YouTube ads or just starting out, you know that one

ai tools

Pros & Cons of AI Tools In 2023

Pros & Cons of AI Tools In 2023 Artificial intelligence is making its way into many industries, from healthcare to the digital marketing

ai tools

Complete Guide For Top AI tools in 2023

Top AI tools for 2023 Artificial intelligence (AI) is one of the fastest-growing technologies of our time. From robots to chatbots, AI has

AI Blog Writing
Media Shark

Will AI replace blog writing in 2023

Will AI replace blog writing? AI has the potential to revolutionize the way blog content is created, but it is unlikely to completely


Top SEO Questions for 2023

What is SEO SEO, or search engine optimization, is the process of optimizing a website to improve its ranking on search engines like

Managed SEO

5 Reasons To Invest in Managed SEO

Search engines like Google now generate 300% more traffic to content than social media marketing. In fact, about 96% of all mobile search traffic is

Instagram Ads
Marketing Strategies

How Much Do Instagram Ads Cost?

Did you know that there are nearly 1.5 billion active users on Instagram? This makes it one of the most popular social media platforms on

5G ads

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content delivery? You want

programmatic radio

7 Tips for Programmatic Radio Advertising

It is the exceptionally rare business out of the around 33 million small businesses in the U.S. that can get by without marketing and advertising.

google display ads
Google Display Ads

The Do’s and Don’ts of Google Display Ads

Did you know that Google’s search and ad display network includes north of two million businesses? The same source adds that Google has a

digital ads
Marketing Strategies

7 Unique Ideas for Digital Ads in 2022

The internet can be a powerful tool for finding information and for promoting a business. An average Google search can generate as many

ott platform

What Are the Different OTT Platforms?

The U.S. OTT market will grow by more than $31.1 billion in 2025. As a business owner, staying ahead of the competition is essential

video ads

How to Make Attention-Grabbing Video Ads

The average person consumes about 84 minutes of video per day. Because this is such a high figure, it’s important that your brand’s video content stands

real time bidding

What Is Real-Time Bidding in Advertising?

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10%

ctv vs ott

CTV vs OTT: What Are the Differences?

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first

advertise on hulu

How to Advertise on Hulu

Hulu has around 46.2 million paid subscribers in the US, which makes it the third most popular website in the US. If you’re not advertising

video content marketing

The Importance of Video Content Marketing

About 65% of the human population is made up of visual learners. Images, graphics, and videos are the best way to generate interest in your

youtube ads

10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs YouTube can be an excellent platform for driving engagement and increasing brand awareness, but

AI Chatbot Avatar