Pay-per-click advertising or PPC offers a 200% return on your investment. Which is why you need to be ontop of your PPC marketing services this year!
A recent survey shows that PPC marketing yields fifty percent more conversions than organic SEO. Over 65% of customers purchase something when they click on an advert. Google Search PPC ads attract 41% of clicks compared to free listings.
The benefits of PPC are clear. But is your business able to take full advantage of PPC advertising, or do you need assistance?
This article highlights 7 reasons why PPC marketing services are beneficial to your online ad strategy.
Discover how to target specific customer groups to enhance your ROI. Learn how programmatic PPC saves you time, and money yet produces the best return.
Read on to see how the right pay per click services partner can help to boost your bottom line.
1. PPC Advertising Achieves Immediate Results
Once your advert gets approved, Google will set it live within 24/48 hours.
This is in stark contrast to search engine optimization which can take months to start to impact search results. You can also pause your ad or edit the content as you wish.
However, profitable PPC marketing campaigns often run for three months before reaching their peak ROI.
The reason for this delay is the time required to acquire, analyze, and act on customer data.
Modifying your ads requires A/B testing. For example, running two similar ads simultaneously but with one difference in the content. The ad that performs the best will continue to run while the poor performer drops out.
This process is time-consuming and requires a specialist skillset. That’s something that a PPC marketing service provider offers.
2. Reach the Top Spot on Google Search
Google places advertisers at the top of Google Search for most queries. Whether it be normal text ads or as part of a ‘pack,’ you’re more likely to reach the top of the list.
Yet, what about your competitors? Who earns the highest position if several companies pay for the privilege?
Google considers two factors when it comes to positioning adverts:
- Quality Score i.e., ad relevance
- Budget per keyword
Google Ad’s quality score is measured on a scale between one and ten. The higher the score, the more relevant your ad is to the selected keyword. Combine that with your daily budget, and you’ll see your advert appear higher up the page.
A pay per click advertising agency knows how to achieve the best quality score results. They’ll create a custom PPC marketing strategy to match your budget and keywords list.
3. Higher ROI Using Programmatic PPC
Managing a PPC campaign is a time-consuming process. It’s also open to human error, and revising content and scope requires careful ongoing analysis.
The good news is that programmatic PPC marketing services bring automation into the mix.
Through AI and advanced analytics, the software reviews ad performance and manages the bidding in real-time. You no longer need to manually edit anything as the system weeds out poor performers.
- Targets the right audience
- Works on its own to achieve the best results
- Analyzes billions of data points, including purchasing habits
See how much revenue Media Shark’s programmatic PPC marketing services can generate here.
4. Target Local Customers
Never underestimate the power of targeting local customers in your PPC marketing strategy.
Local ads are more likely to result in a sale. Specifying a region for your ads to display is a more effective way to harness your ad budget.
This geotargeting method is an excellent way to streamline your ads. Yet, PPC marketers can enhance local advertising even further through ‘geofencing.’
Geofencing is a virtual perimeter around a physical location to within 1,000 feet. When a customer enters the zone, they’ll receive automatic ads on their device relating to local services.
It’s ideal for small and large businesses in any industry type, especially bricks and mortar.
5. PPC Marketing Services Promote Brand Recognition
Pay per click ads not only promote your products and services but also help to elevate your brand online.
Google users will see your brand every time it appears for their chosen search query. That only works if you market yourself correctly within the copy of your text and images.
A PPC marketing team will ensure that your ads include your brand message.
Media Shark’s programmatic service factors this into the equation when creating your advert. You don’t need to worry about using the right message, as our AI technology accounts for this.
6. Retarget Using Pay Per Click
Search engine marketing attracts more than first-time visitors to your site. PPC ads can also retarget customers who didn’t finalize their sales.
Google’s network can track action points on your site, including people who dropped out at the checkout stage. You can create ads specific to these targeted groups.
For example, run an advert that offers a 20% discount if they complete their purchase within 24 hours.
Retargeting is ‘above and beyond’ normal PPC ads. Use the knowledge and experience of a dedicated marketing team to guide you.
7. Overcome Hurdles of SEO
SEO is an essential part of search engine marketing. It should run alongside your PPC strategy but don’t rely on it alone.
Changes to Google Search algorithms can impact even seasoned results. You can drop from #1 to #20 within a day and have little opportunity to fix things in the short term.
Aim to use PPC ads to enhance your SEO and vice versa.
The local map pack will display suitable businesses for matching keywords but paying advertisers will appear at the top. If the user scrolls down, they’ll then see your advert and your organic listing below that.
A marketing service provider will guide you on how best to combine SEO and PPC.
Programmatic PPC Marketing Strategy With Media Shark
PPC marketing services enhance your ads by delivering the best return on your investment.
Traditional teams manually create, test, and update campaigns. The best providers take advantage of programmatic technology to achieve the top results.
Media Shark offers an automated and data-driven programmatic pay per click advertising solution.
Our specialized software is more effective than outdated manual reviews. We also offer geofencing advertising. Together with social media, OTT ads, and SEO, Media Shark is a one-stop shop for your marketing needs.
Contact us today to learn how we can give you more bite for your marketing buck.