7 Benefits of Using In-Game Advertising

in game advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021.

Odds are you clicked on this article because you want to know the benefits of in-game advertising. If that one statistic is not enough to convince you, then you can keep reading to know every benefit you could get!

By the end of the article, you’ll be arranging a way to start in-game advertising today.

1. Generate Revenue

Advertising is all about the revenue that you get from it, so you want to make sure you’re picking the right advertising outlets to make the most money.

That’s where in-game advertising comes in. You could make more off of in-game revenue than you could by putting an ad in the paper or making a TV commercial.

In-game advertising is also a lot less intrusive than other forms. By using ads correctly, the user experience will not diminish, and you will generate revenue.

2. Reach Many Demographics

If you’ve ever considered putting ads on TikTok, you may have stopped since that may not be your target audience. Since it is mostly teenagers and Gen Z on this app, you have to make sure your company is trying to target that demographic. If not, you’d want to go a different route.

The same goes for Facebook advertising and Instagram advertising.

With in-game advertising, you know that you are going to reach many different demographics. 18% of players are under 18 years old. But the average video game player’s age is 34.

That means in-game advertising is reaching a large age range.

45% of gamers are women. This means that in-game advertising is reaching half women and half men – you’re not just targeting one gender.

In addition to reaching all of these demographics that other advertising platforms may not be able to, there are billions of people you are reaching as well. And if these billions of people play more than one game and your ad is with several games, then you are not only reaching a lot of people, but you are reaching them many times.

3. Place Your Brand in Context

When someone is playing a game and then sees your ad, they’re probably in their element.

They are playing the game for a reason – they want to, and they enjoy it. If you reach your target audience when they are enjoying something, they are more likely to be receptive to something else, like an ad.

In addition, if you place an ad in a game that is similar to the ad, it is much more likely that the ad will generate leads.

For instance, if someone is playing a game on their phone and an ad for a different game pops up, they’re more likely to click on it than someone who doesn’t normally play games on their phone. You’re reaching the demographics who want to see more games.

4. Less Competition 

While this may not be for long, there is currently less competition with in-game advertising than in other fields for marketing and advertising purposes.

If you are trying to get the word out about your products and services, then in-game advertising may be one of the best ways to do it since it is not oversaturated yet.

5. Increase Brand Awareness

Advertising is not all about making money. While that would be great, a lot of it is to just get the word out about your brand or services.

By reaching so many different demographics of people, you are raising awareness about your brand through in-game advertising more than you would be able to elsewhere.

When more people learn about your brand, they are more likely to become a customer or make a purchase of some sort. Without ever even seeing your brand, they wouldn’t be able to do that.

Increasing brand awareness can be a part of your marketing strategy for in-game advertising. Additionally, the more people log on to play the game, the more they will continue to see your ad.

Psychologically, this will increase their likelihood of clicking on the ad to see what it is all about.

6. High-Quality Engagement

Because people are so into the games that they are playing, ads can typically be longer with in-game advertising. A lot of times, the ads come between levels or at points in the game where the player has to wait for the ad to go away to continue.

Because of this, people will stick around for the ad. And while they do, they may just start to engage with the advertisement.

7. Loyalty Through Entertainment

Since people love entertainment, and we mean love, it is more likely that they will be interested in ads in a game they are already playing.

If there is an ad on a game they love, they are more likely to trust the ad since they are already trusting the game and company that the ad is a part of.

Since trust is a huge part of marketing, this is definitely a game-changer in the world of advertising.

Benefits of In-Game Advertising

If you’ve been looking for another advertising platform to try out, then in-game advertising should be your next shot. With less competition, higher quality engagement, and more reach than you ever could have imagined, in-game advertising is better than ever.

If you enjoyed reading about the benefits of in-game advertising, you’ll probably enjoy other reads on our blog. Go check them out to find out for yourself! 

And if you have any questions, don’t hesitate to contact us!

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