Did you know that YouTube has over 2 billion monthly active users?
With people from all over the world spending hours every day on this platform, it is a fantastic place for businesses to advertise. In addition, YouTube makes it easy for you to get very precise with your targeting, which means that your ads will reach the people you want them to.
But, how do you know which YouTube ad formats to use for your campaigns? Choosing the right one is easier than you think! Read on for a complete guide on YouTube ad formats and how you can use them to take your marketing efforts to the next level.
1. Display Ads
Display ads appear on the right-hand side of your screen in the YouTube sidebar. These are straightforward YouTube ads, as they only allow you to add an image, some text, a call-to-action, and a link to your desired landing page. Although display ads do not give you much space, they are fantastic for getting your brand out there to the right audience.
These are great starting points for businesses that want to leverage YouTube’s amazing social media marketing potential but don’t have a big budget. To get the most out of your investment, make sure to craft a strong CTA and correctly target them so that they reach engaged and relevant users.
For more visibility, some advertisers like to combine these with other YouTube ad formats, such as overlay ads.
2. Overlay Ads
Have you ever watched YouTube content and noticed a banner-like ad at the bottom of a video? If so, you have been targeted with an overlay ad.
These, like display ads, are simple non-video ads that only contain straightforward text, a CTA, and an image. They are another non-intrusive and budget-friendly ad format for those looking to get started on the platform without spending big bucks producing video ads. Because users can easily exit out of this ad and make it disappear, it is crucial to make the text and CTA on these ads very clear and concise.
Keep in mind that non-video ads are only compatible with computers, so your audience will not see your ads if they watch YouTube on their mobile devices, TVs, or game consoles.
3. Bumper Ads
If you have a bigger social media marketing budget, you might want to consider investing in video ads. The first type of video ad available on YouTube is the bumper ad, which is a six-second clip that plays during the pre-roll before a YouTube video.
Bumper ads are fantastic because the audience cannot skip them. In addition, these can be a better alternative to non-video ads like display and overlay ads because they are compatible with mobile devices, gaming consoles, TVs, and computers. So, your audience will be able to watch your ad regardless of the device they are using to watch YouTube.
Although six seconds might seem like a very limited time to make an impactful ad, they can be incredibly impactful if you follow a good strategy.
4. Skippable In-Stream Video Ads
Skippable in-stream video ads are an alternative to bumper ads if you want to create longer video ads. These, too, play during the pre-roll of a creator’s video. However, they can also play mid-roll, serving as a commercial-like advertisement in the middle of a video.
With this YouTube ad format, users can skip the ad after 5 seconds. However, an incredible perk of this format is that your business will not be charged for the ad unless users watch at least 30 seconds of the ad, finish the ad, or click on it. This makes it a very cost-efficient advertising option for any business.
In addition, this is another ad format that is compatible with mobile, TV, gaming, and computer devices.
5. Non-Skippable In-Stream Video Ads
Non-skippable in-stream video ads are very similar to skippable video ads because they allow for longer formats than bumper ads and are also compatible with computers, mobile devices, gaming consoles, and TVs. However, as their name suggests, these ads cannot be skipped by users.
These ads can run for 15 seconds during pre-roll and mid-roll. These are a fantastic option for any business that needs and wants more time to persuade their target audience to learn more about them.
Although these come with some great perks, it is crucial to keep in mind that not giving your audience an option to skip can seem intrusive. In addition, these ads run on a CPM model, meaning that your business will be charged based on the number of impressions, regardless of if your audience engaged with the ad or not.
6. Discovery Ads
If none of the previous ad formats sound like a good fit for your business, you should consider investing in discovery ads, which is an entirely different way of running ads on YouTube. These ads are very similar to your tried and true Google ads. With discovery ads, your ad will appear amongst content your audience is likely searching on the platform.
Discovery ads appear once your audience performs a search on YouTube. These ads contain a thumbnail, some text, and a small box indicating that your content is an ad. They will appear on the Watch, Search, and Home feeds, giving your ads a lot of visibility throughout the platform.
Choose the Best YouTube Ad Formats For Your Campaigns
Now that you know all about the different YouTube ad formats, you’ll be able to optimize all of your social media marketing campaigns. Whether you choose non-video ads like display and overlay ads, video ads like bumper, skippable, and non-skippable in-stream ads, or something completely different like discovery ads, YouTube ads can help you take your marketing efforts to the next level.
Need help creating effective ad campaigns? Media Shark is here to help! Contact us today to get started.