Did you know that there are over 30.2 million small businesses in the United States? No matter what industry you’re in or what your niche is, there’s heavy competition.
However, you shouldn’t let this scare you away from pursuing your dreams and building your company. Yes, 50% of small businesses fail in the first five years, but there’s no reason you need to be one of them.
The key to your success lies in brand awareness and intelligent marketing. You need to send the right message to your target audience and we can help.
Keep reading for six must-know digital marketing tips to help you increase your visibility, generate leads, and secure more sales.
1. Ensure Your Website is User-Friendly
One of the most important components of your digital marketing strategy is your website design and development. Creating a website isn’t enough to generate leads and make sales. Your website must provide a positive user experience.
This means developing a website that:
- Loads quickly
- Is easy to navigate
- Is intuitive
- Is optimized for mobile devices
- Has a built-in sales funnel
- Provides the visitor with something of value
If your website doesn’t hit all of the items on this checklist, your visitors won’t stick around long. They’ll get frustrated with a website that loads slowly and is difficult to navigate.
Just as importantly, you need to give users a reason to visit your website and stay logged on. You can accomplish this by publishing relevant and engaging articles that are of interest to the reader. These articles should contain internal links guiding the reader to your products, services, contact info, and other articles.
2. Maximize Your Search Engine Visibility
Making sure your website is highly visible on search engines is one of the most vital digital marketing tips for your company’s success. Roughly 88% of consumers research products and services online before making a purchase. This research generally begins with a search engine, like Google.
The way Google finds relevant content online is through SEO coding. This coding is the keywords, images, videos, meta descriptions, links, and other SEO components embedded in your website. The higher your SEO ranking is, the faster your website will come up in search results.
If you haven’t mastered this aspect of your digital marketing plan, we recommend working with an SEO expert to get your website on the map.
3. Explore the New Field of Programmatic Advertising
Now, let’s talk about a fairly new digital marketing trend called programmatic advertising. Programmatic advertising uses AI and advanced analytic data to find the most relevant and effective advertising opportunities for your business.
Based on what it finds, it automatically invests in these advertising campaigns. These campaigns will be geared toward a target audience based on your location, products, and services. It encompasses multiple platforms, including TV ads, billboard ads, PPC campaigns, and more.
Programmatic advertising uses billions of data points to analyze consumers’ interests and buying habits. This is a new level of business marketing and is a complete game-changer in the industry.
4. Publish Customer Reviews
As both a consumer and a small business owner, you know the importance of brand reputation and credibility. What do your past customers or clients say about your products or services?
To build your credibility to attract new customers, publish reviews and testimonials on your website and social media. This is one of the most important digital marketing tips. We recommend encouraging your customers to leave Google reviews, which will also increase your SEO rankings.
The more positive reviews you have for your business, the easier it will be to convert consumers into new customers. This is what’s known as social proof. When consumers see that you have countless positive reviews, they’ll automatically put their faith in your brand.
5. Develop Your Social Media Presence
The first level of this digital marketing strategy is organic posting. Create relevant and engaging posts that speak to your target audience. This includes images, videos, promotions, relevant news stories, links to recent blog articles on your website, etc.
It’s also a good idea to run free giveaways to drive up engagement and attract new followers. You can give away free products or services to users who earn points by engaging with your page. This means:
- Following your page
- Liking your posts
- Sharing your posts
- Commenting on your posts
- Tagging friends in the comments
This organic engagement will increase your brand awareness, generate leads, and add followers to your page for further marketing.
You can also use paid ads to extend your reach to other consumers. You can specify who sees these ads based on gender, location, age, interests, habits, and more. Paid social media ads also provide valuable analytics to help you better understand your target market and ad efficacy.
6. Create an Email Campaign
Finally, building an email list is one of the most practical and effective digital marketing tips. You can gain subscribers by offering powerful incentives like free products, exclusive online content, and valuable member discounts.
Once the subscriber has joined your newsletter, you’ll have unlimited access to them to share your marketing message. This is a form of retargeting, as it targets consumers who have already shown an interest in your products or services.
Now, all you have to do is continue to promote your brand. Just make sure your emails contain valuable content, or the subscriber will stop opening your messages.
Looking for More Digital Marketing Tips?
Now that you know a little more about how to market to your target audience, are you ready to start generating leads? We hope these digital marketing tips help you maximize your profits for years to come.
And if you’re looking for a little more help, we’re here for you. Contact us today to learn more about our business marketing services. You can also take a look at our blog to find more free advice on company marketing.