6 Important YouTube Trends for Businesses
The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched every day. These Youtube facts speak volumes about the impact Youtube has on. Keep reading to learn more about YouTube trends in 2022.
While Youtube is undoubtedly a great source of entertainment, for businesses, it’s a crucial marketing platform.
The most effective way is to create a Youtube channel for your company to advertise and engage with its audience. However, creating a channel is just part of the process; you also have to get acquainted with the latest Youtube trends for your channel to succeed.
If you’re unfamiliar with the latest trends in Youtube, worry not; we’re here to help. In today’s post, we’ll be highlighting some of the most important Youtube trends businesses should know about.
1. YouTube Shorts
Youtube shorts are short-form versions of Youtube videos that last no more than 60 seconds. Youtube shorts have enabled individuals to share short and concise videos on various subjects. This has allowed for easier sharing and is almost transforming Youtube into another TikTok.
Youtube displays shorts vertically on the phone’s screen, and viewers can like and comment just like they would with regular Youtube videos. Shorts are excellent for businesses because they don’t have to spend a lot of time making full-length videos. They also allow viewers to see what the business has to offer in a short video snippet.
Shorts are great for teasing new products or giving a sneak peek of your latest activities. Although still in its beta stage, Youtube shorts are the next big thing on Youtube for businesses.
2. Live Streaming
Live streaming is all the rage these days, with even social media platforms like Instagram and TikTok joining the live-streaming wave. Live streaming lets businesses and individuals stream live events online. Viewers can log in to watch the live stream and comment and react to the stream.
Live streaming is an excellent way for businesses to keep their customers up-to-date on the latest developments. You can live stream business events, seminars, meetings, and a lot more. It’s also a great way to engage with your audience in real-time by checking out their comments and reactions.
Make sure you live stream your next major business event, whether it’s a seminar, community event, or pop-up shop. That way, anyone that can’t make it can still follow the event as if they were there.
Also, you can try live streaming for better engagement by:
- Interviewing industry authorities
- Holding a live Q and A session
- Hosting a live shopping event
These are just a few ideas on how you can use live streaming on Youtube to take your business to the next level. Give these ideas a try and see how they work for you.
3. Relatable Videos
These days, Youtube viewers want videos that reflect their day-to-day lives. People want authenticity and agility so they can feel like part of the company. It’s up to you to create videos that shatter the barrier between business and normal life.
Typically, businesses are all about numbers, sales, and profit. However, when it comes to your Youtube videos, you should leave all of that in the boardroom. Viewers want to know how your product can help them navigate their daily hurdles.
For instance, you can create videos on how your product can help users accomplish a particular task. Or you can create an instructional video on how to use your product or do something within your niche.
Try not to be overly promotional with these videos, or it might turn off some of your viewers. If you want to aggressively promote your products try Youtube ads instead.
4. YouTube Chapters
Youtube recently added chapters to their platform to extend Youtubers’ uploading capabilities. Chapters allow businesses or individuals to segment their videos into chapters. That way, viewers can skip to the exact place they want to watch.
Most viewers don’t want to see your entire video. Some would rather skip the introduction and jump right into the action. Having chapters makes your videos more receptive to the audience because they can choose to only watch the parts that matter to them.
Of course, the downside to this is that some users may skip parts of your videos that promote your content. However, you can get around this hurdle by bundling your products in the “action-packed” segments of your videos. Do your customers a favor, and use chapters to segment your videos.
5. Youtube Premieres
Youtube premieres is also a new addition to Youtube that Youtubers worldwide are going crazy over. This feature lets Youtubers upload a pre-recorded video while engaging with viewers in real-time. It’s almost like a live stream, except you’re not live streaming.
Although effective, premiere videos require a lot of work to achieve your desired results. You’ll need to push the premier video on other platforms, so your target audience knows about it. The most convenient way is by using social media platforms like Instagram, Facebook, and the likes.
Remember, you need everyone to know about the premiere so that when you go live, everyone is there. Create as much hype as possible around the premiere video to get the conversation going and everyone on board.
Don’t worry about some of your customers missing the premiere. After it ends, Youtube saves the video as “premiered.” Users can view the premiere video plus all the comments and reactions it attracted.
6. YouTube Community
Youtube has upped the ante and allowed Youtubers and businesses to connect with viewers at a much deeper level. With the “Community” tab, businesses can engage with their subscribers through various means.
Businesses can use Community to create polls, texts, and images. They can also use GIFs, short videos, and much more to do the same.
Stay on Top of the Latest Youtube Trends
By now, it’s clear that businesses need to jump on the Youtube bandwagon. However, youtube trends come and go, so it’s important for businesses to stay on top of the latest trends. That’s why we put together this list of the 6 most important youtube trends for businesses.
So far, we’ve talked about live streaming, relatable videos, youtube chapters, youtube premieres, and youtube communities. These six youtube trends are essential for businesses who want to connect with their viewers in a deeper way.
Talk to us today, so we can help streamline your digital marketing strategy for your business’s prosperity.
