Are you looking for a way to market your business that is fun and creative? TikTok may be the answer! More and more businesses are starting to use TikTok for business as a marketing tool. TikTok is a social media app that’s growing in popularity, with users surpassing the one billion monthly users mark.
If you’re not familiar with it, TikTok is a platform where users can share short videos of themselves. It’s a great way to connect with your target audience and build brand awareness. In this blog post, we will discuss 6 tips for using TikTok for business.
1. Create Interesting and Engaging Videos
Just like any other social media platform, the key to getting people to watch your videos on TikTok is by creating interesting and engaging content. You don’t want to come across as a salesperson or someone who is trying too hard.
Be creative and have fun with it. Think about what your target audience would want to see. What are their interests?
What kind of videos do they usually watch on TikTok? Try to create content that’s in line with those interests. You can also experiment with using different formats and styles for your videos.
Do a product demonstration, or show how your product or service works. Or, if you want to be more creative and artistic, you can do a lip-sync video using one of TikTok’s many filters. Whatever it is that you decide to do, make sure your videos are entertaining and engaging.
You want to build a community around your brand and make people feel connected with you. To do this, you need to make sure that the content on your page is interesting enough for people to keep coming back. TikTok’s algorithm will then see that users like your content and will start to show it to more people.
2. Keep Your Videos Short and Sweet
As a general rule, keep your videos as short as possible while still delivering the message you want to get across. Most people on TikTok aren’t looking to watch long-form content. The average video length on TikTok is just 60 seconds though the maximum length was extended to three minutes.
Also, keep in mind that TikTok uses an algorithm to moderate its content. If your video is too long, the algorithm might interpret it as spam and block you from posting new videos for an unknown period of time.
3. Collaborate With Influencers
Another great way to use TikTok for business is by collaborating with influencers in your industry. If you have a product or service, then using TikTok for business can be an amazing marketing tool. Influencer marketing is one of the best ways to promote your brand and reach new audiences on social media.
Collaborating with influencers is an easy way to get the word out about your product or service. TikTok influencers have a large following and can help you reach new audiences. If you want to collaborate with them, be sure to offer incentives that will motivate them to really promote your brand using TikTok for business.
You could also create a fun video together or even run an exciting contest on TikTok! This will help you build a strong relationship with the influencer.
4. Advertise on TikTok
As with other social media platforms, using paid advertising on TikTok can be a great way to reach more of your target audience. There are two ways you can do this: by using promoted videos and sponsored content. Promoted videos are just like regular videos, except that they appear as ads in the app.
Sponsored content is a little different. With this approach, you create a custom video or photo post that is only shown to people who meet your target audience criteria. Both of these options are great for businesses looking to expand their reach and get more exposure.
You can run several types of TikTok advertising, including In-feed ads, which appear in your TikTok feed and are a great way to reach users organically. There are also brand takeover ads, which allow you a few moments of visibility on the app’s landing page. This option is popular with brands using TikTok for business as part of their marketing strategy because it gives them instant exposure to new customers who might not have seen them yet.
Hashtag challenge ads are great ways to get your audience involved in using branded hashtags. For example, #ShareACoke is a popular hashtag used by Coca-Cola as part of their TikTok marketing strategy. It allows users to share videos using the product or interact with others who’ve already done so.
Story ads videos or photos that appear as Stories on TikTok. They’re a great way to tell a longer story and connect with users organically. There are also topVew ads, which are videos that appear as the first thing users see when they open the app.
5. Create a TikTok Challenge
A TikTok challenge can be a great way to increase brand awareness and engagement when done correctly. Challenges are especially popular with millennials and Gen Zers, who make up a large portion of TikTok’s user base. To create a successful challenge, you need to come up with an interesting concept that will resonate with your target audience.
You want to encourage participation and engagement, so come up with something fun your customers will be excited about. For example, suppose you’re a clothing store that sells activewear for women. In that case, you could create a challenge using the hashtag #GymSeshChallenge to get people using the gear in funny situations or making silly videos.
It might seem silly, but it can help you create a connection with your audience and allow them to see your products in a new light. Plus, challenges tend to get a lot of attention on TikTok, so using one could be an effective way to reach more people. The best part is that TikTok makes it easy to get started — all you need is a creative idea and the right hashtag.
6. Share User-Generated Content
User-generated content (UGC) is one of the best ways to connect with your target audience and build brand awareness. Why? Because it’s authentic, and people tend to trust user-generated content more than branded content.
To create UGC, you need to first encourage your followers to share their own videos using your hashtag. You can also repost user-generated content that you think is relevant to your brand or target audience. Be sure to give credit to the original creator, and always follow TikTok’s community guidelines when posting UGC.
For example, you’re not allowed to use UGC in your ads or paid promotions. You can encourage UGC by using hashtag challenges, running a contest or giveaway using a unique hashtag, using fun and creative music tracks to go with your video footage.
Using TikTok For Business: The Ultimate Guide
So there you have it: nine great tips for using TikTok for business. Just remember to keep your content interesting and engaging, and make sure that it’s short and sweet. And most importantly, have fun with it!
For more programmatic advertising and social media marketing tips, be sure to check out our blog. We also offer a wide range of digital marketing services that can help you grow your business using social media and other platforms.
Feel free to give us a call, and we’ll be more than glad to help you with TikTok marketing strategies.