6 Digital Advertising Trends to Keep an Eye on in 2022

digital advertising trends

Are you ready to take your business to the next level? Do you want to hit all new sales records that will lead to growth and expansion?

Business success typically doesn’t happen by accident. Sure, some people stumble into it, but most of us have to work hard for success. However, the modern business owner needs more than a solid work ethic to thrive.

He or she must also possess marketing knowledge and skill. Without brand awareness, you can’t expect to attract new customers and earn more revenue.

We’re here to help by sharing the top digital advertising trends of 2022. Keep reading to learn about six strategies that should be included in your marketing plan this year.

1. Search Engine Optimization

Like most business owners, you’ve probably heard and read about SEO hundreds of times. Yet, it’s still on our digital advertising trends of 2022 list because it’s absolutely vital to your success.

If you don’t know, SEO is the coding used by search engines like Google to find relevant content, products, and services online. In essence, the higher your SEO ranking is, the more visible your website will be on these search engines.

Local SEO is particularly important for local business owners who don’t offer national products or services. An HVAC company in New York can’t benefit from website visitors who reside in Oregon. Those users are never going to need their services.

You can boost your SEO by publishing keyword-rich articles and writing effective meta descriptions for each web page. We also recommend registering your site with Google My Business and using link-building strategies.

2. Programmatic Advertising

One of the top digital advertising trends is programmatic advertising. This strategy is one of the newest to hit the marketing industry. It relies on artificial intelligence and in-depth consumer data to help your business find optimal advertising opportunities.

Programmatic advertising strategies automatically buy marketing campaigns for you in real-time based on your parameters. This includes your budget, target market, products and services, location, and more.

While it might sound scary to place this much trust in AI, there are billions of data points considered in the process. In other words, you’re in extremely intelligent and capable hands.

3. Social Media Marketing

If you haven’t realized it by now, social media isn’t going anywhere. It is a staple of modern society. In fact, nearly 3 in 4 Americans use social media every day.

Naturally, social media marketing remains one of the most important digital advertising trends of 2022. You can use organic posts to refine your brand identity and gain subscribers.

Make sure your posts are both relevant and engaging. Diversify your posts to include:

  • Pictures
  • Videos
  • Snippets from recent blog articles
  • Current events relevant to your industry
  • Promotions and special offers
  • And more

Most small businesses, however, are limited on how much they can achieve organically. For this reason, paid social media ads should be included in your digital advertising strategy.

Paid ads have several perks. For example, you can choose the exact demographic or consumers that you want to see your content. Paid ads also provide detailed analytics regarding your ad performance.

You can see how much engagement your ad received based on likes, link clicks, shares, follows, and comments. Just as importantly, this information is broken down further to show you the demographics of users who engaged.

4. OTT Advertising

If you haven’t heard of over-the-top advertising, this digital advertising strategy could be a complete game-changer for your business. OTT advertising uses smart TV apps and streaming programs to target specific demographics of consumers.

Think of OTT ads as strategic TV commercials. You can target consumers based on their location, viewing habits, and more.

OTT advertising is one of the top digital advertising trends because 78% of Americans use TV and movie streaming apps. Through OTT advertising, you can significantly expand your brand awareness.

5. Google Ads

Like SEO and social media marketing, Google Ads are here to stay. Earlier, we talked about developing an SEO marketing plan to increase your search engine visibility.

While we stand by this digital advertising strategy, SEO takes time. Your competitors also have websites full of SEO content.

In the meantime, however, you can get a leg up by investing in PPC ads. You can pay Google (or any other search engine) to bring your website up at the top of specific search results pages. Your website link will have an “ad” disclaimer, but it will still improve your visibility.

You pay the search engine for each click your website receives. And don’t worry, you can set a maximum budget. Once that budget is reached, your ad will automatically deactivate.

6. Content Marketing

The content you publish via your website, social media pages, and email is crucial to your consumer relations. Content marketing is one of the most valuable digital advertising trends and should be used on multiple levels to improve your business.

First, publishing keyword-rich articles on your site will drastically boost your SEO rankings. However, your content should also be used to improve your credibility in the industry. It should present you as an authority in your field.

Furthermore, content marketing is an effective tool for building stronger relationships with consumers. You can do this by publishing valuable content that your audience wants or needs to see. This includes:

  • Tips and advice
  • How-tos and tutorials
  • Important or helpful information
  • Entertaining articles and videos
  • Etc.

Valuable content brings consumers back to your website and social media pages time and time again. It will also ensure your email subscribers are opening your messages. Over time, the content you create will help you build trust with consumers, which will lead to more sales.

The top digital advertising trends listed in this article will help you grow your business. If you want your company to thrive, you must invest in your online presence, reputation, and marketing message.

If you need more help developing your digital advertising strategy, we’re here for you. Contact us today to learn more about our marketing services. We would love to work hand-in-hand with you to help you expand your company and become more successful.

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