5 Steps to Create an Engaging Google Display Ad
Did you know people search 40,000 different things on Google each second? Understanding how to run a Google display ad campaign for your business is extremely important!
Google Ads are a great way to reach an untold number of people, but if you don’t design them properly, they can end up doing more harm than good.
Finding the right balance so you don’t waste any time and money while also gaining valuable traffic to your site is vital. It’s easier said than done, though.
So keep reading to learn the five steps you should take to create a better Google display ad than you ever have before.
1. Choose Your Display Type
Creating engaging Google display ads is essential because the ads need to stand out no matter what website they end up on. So the first decision you need to make to create the ad is which display type to go with.
Here are the two options.
These ads are created solely by you. You design the ad from the wording to the visual and ensure the sizing is correct for each type of ad slot.
The benefit of this is having total design control, which some people enjoy. The drawback is your ads do not show up if they don’t meet Google’s size specifications.
You can end up wasting time creating ads that will never be used if you don’t understand how to size them appropriately.
Responsive ads are much more commonly used. For this type, you upload some photos, your business name, your logo, and your desired ad copy.
From here, Google tests different combinations of all this information to create ads. The benefit here is being able to stop running underperforming ads quickly.
Plus, you don’t need to worry about formatting them correctly because that’s done for you. So it can save you time and money knowing all your ads are sized correctly right from the start.
2. Define Your Target Audience
Next, having effective Google ads depends on your target audience. Your ad copy, photos, and other content will change depending on who you’re trying to reach.
It’s important to segment your audience. So if your target audience is broad, breaking it down into various groups can help your ads be more specific and, therefore, more effective.
The more specific an ad is, the more likely it’ll catch people’s attention and appeal to their interests.
Carefully determining your target audience is what will make the most significant difference in not only how you craft your ads but also how they perform overall.
Thoroughly understanding your audience before launching any ads is crucial if you want to avoid wasting money.
3. Choose a Catchy Headline
The headline is something you should focus on when you create Google display ads. If the photo doesn’t catch someone’s attention, your headline might.
So keeping it short and snappy is wise. But you also want to make sure people understand the product or service you’re advertising. So striking a balance between giving enough information in the headline without making it so long people glaze over it is crucial.
You’ll also want to focus on your keywords here. The specific words you choose to use in your headline can appeal to people or turn them away.
Doing keyword research to see which words are commonly used and understood can help you.
4. Automate Your Ads
In business, automating anything will provide you with more time and energy to focus on other things.
With advertising, in particular, automating it can help you jump on one of the fastest-growing marketing trends ahead of your competition. Programmatic advertising uses technology and analytics to determine viable ad opportunities for your business.
It automates the buying and selling process and manages your campaigns too!
Using programmatic advertising can help you create Google ads quicker and hone in on your target audience to ensure they’re effective.
Plus, if you also use other forms of digital advertising or leverage TV or billboard ads, it can take care of those as well.
You can click here to learn more about programmatic advertising and why no matter what your business is, it’s an excellent fit for your marketing.
5. Use Analytics to Make Tweaks
Whether you use programmatic advertising or not, making tweaks to your ads yourself over time can help keep you in the loop with your marketing and make it more impactful.
When you take the time to analyze data, it’s easy to see what’s working and what’s not. Raw numbers make that aspect of marketing simple.
But what’s more difficult is understanding why something is or isn’t working as well as you thought or working much better than you expected.
Replicating success and avoiding repeating failures is the only way to better your marketing and avoid wasting more money than necessary. So take the time to go through your Google ads metrics and analytics and brainstorm ways to use this information to your advantage.
Stopping spending on under-performing ads and adding more funds to over-performing ads can easily and quickly take your business to the next level by increasing your traffic.
Create a Winning Google Display Ad
Creating a Google display ad is more than just getting the ad in front of people. You need to choose the right type, work on finding your ideal target audience, craft a headline that stands out, automate the process, and make changes based on performance.
Taking all of these steps will help ensure your ads are brilliant from the start and that they keep improving over time.
Contact us today if you’d like to learn more about programmatic advertising and get a free consultation so you can see how this process can improve your business! Edit Article