5 Steps to Create an Engaging Google Display Ad for Your Business

google display ad

5 Steps to Create an Engaging Google Display Ad

Did you know people search 40,000 different things on Google each second? Understanding how to run a Google display ad campaign for your business is extremely important!

Google Ads are a great way to reach an untold number of people, but if you don’t design them properly, they can end up doing more harm than good.

Finding the right balance so you don’t waste any time and money while also gaining valuable traffic to your site is vital. It’s easier said than done, though.

So keep reading to learn the five steps you should take to create a better Google display ad than you ever have before.

1. Choose Your Display Type

Creating engaging Google display ads is essential because the ads need to stand out no matter what website they end up on. So the first decision you need to make to create the ad is which display type to go with. 

Here are the two options.


These ads are created solely by you. You design the ad from the wording to the visual and ensure the sizing is correct for each type of ad slot.

The benefit of this is having total design control, which some people enjoy. The drawback is your ads do not show up if they don’t meet Google’s size specifications. 

You can end up wasting time creating ads that will never be used if you don’t understand how to size them appropriately.


Responsive ads are much more commonly used. For this type, you upload some photos, your business name, your logo, and your desired ad copy.

From here, Google tests different combinations of all this information to create ads. The benefit here is being able to stop running underperforming ads quickly.

Plus, you don’t need to worry about formatting them correctly because that’s done for you. So it can save you time and money knowing all your ads are sized correctly right from the start.

2. Define Your Target Audience

Next, having effective Google ads depends on your target audience. Your ad copy, photos, and other content will change depending on who you’re trying to reach.

It’s important to segment your audience. So if your target audience is broad, breaking it down into various groups can help your ads be more specific and, therefore, more effective.

The more specific an ad is, the more likely it’ll catch people’s attention and appeal to their interests.

Carefully determining your target audience is what will make the most significant difference in not only how you craft your ads but also how they perform overall. 

Thoroughly understanding your audience before launching any ads is crucial if you want to avoid wasting money.

3. Choose a Catchy Headline

The headline is something you should focus on when you create Google display ads. If the photo doesn’t catch someone’s attention, your headline might.

So keeping it short and snappy is wise. But you also want to make sure people understand the product or service you’re advertising. So striking a balance between giving enough information in the headline without making it so long people glaze over it is crucial.

You’ll also want to focus on your keywords here. The specific words you choose to use in your headline can appeal to people or turn them away. 

Doing keyword research to see which words are commonly used and understood can help you.

4. Automate Your Ads

In business, automating anything will provide you with more time and energy to focus on other things.

With advertising, in particular, automating it can help you jump on one of the fastest-growing marketing trends ahead of your competition. Programmatic advertising uses technology and analytics to determine viable ad opportunities for your business.

It automates the buying and selling process and manages your campaigns too! 

Using programmatic advertising can help you create Google ads quicker and hone in on your target audience to ensure they’re effective. 

Plus, if you also use other forms of digital advertising or leverage TV or billboard ads, it can take care of those as well.

You can click here to learn more about programmatic advertising and why no matter what your business is, it’s an excellent fit for your marketing.

5. Use Analytics to Make Tweaks

Whether you use programmatic advertising or not, making tweaks to your ads yourself over time can help keep you in the loop with your marketing and make it more impactful.

When you take the time to analyze data, it’s easy to see what’s working and what’s not. Raw numbers make that aspect of marketing simple.

But what’s more difficult is understanding why something is or isn’t working as well as you thought or working much better than you expected.

Replicating success and avoiding repeating failures is the only way to better your marketing and avoid wasting more money than necessary. So take the time to go through your Google ads metrics and analytics and brainstorm ways to use this information to your advantage.

Stopping spending on under-performing ads and adding more funds to over-performing ads can easily and quickly take your business to the next level by increasing your traffic.

Create a Winning Google Display Ad

Creating a Google display ad is more than just getting the ad in front of people. You need to choose the right type, work on finding your ideal target audience, craft a headline that stands out, automate the process, and make changes based on performance.

Taking all of these steps will help ensure your ads are brilliant from the start and that they keep improving over time.

Contact us today if you’d like to learn more about programmatic advertising and get a free consultation so you can see how this process can improve your business! Edit Article

Related Posts

Top 10 UKNOWN AI SEO Tools

Top 10 UKNOWN AI SEO Tools

Are you tired of using the same old SEO tools for your website or business? Do you want to take…
Top 20 AI SEO Tools For 2023

Top 20 AI SEO Tools For 2023

AI SEO Tools: The Future of Search Engine Optimization? Are you tired of spending countless hours analyzing data and tweaking…
10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs YouTube can be an excellent platform for driving engagement and increasing…
AI SEO Tools

Top 10 UKNOWN AI SEO Tools

Are you tired of using the same old SEO tools for your website or business? Do you want to take your SEO game

2023 guide to AI SEO Tools

Top 20 AI SEO Tools For 2023

AI SEO Tools: The Future of Search Engine Optimization? Are you tired of spending countless hours analyzing data and tweaking your website to

youtube ads

How To Lower Your YouTube CPM Costs

How To Lower Your YouTube CPM Costs Whether you’re an experienced business running YouTube ads or just starting out, you know that one

ai tools

Pros & Cons of AI Tools In 2023

Pros & Cons of AI Tools In 2023 Artificial intelligence is making its way into many industries, from healthcare to the digital marketing

ai tools

Complete Guide For Top AI tools in 2023

Top AI tools for 2023 Artificial intelligence (AI) is one of the fastest-growing technologies of our time. From robots to chatbots, AI has

AI Blog Writing
Media Shark

Will AI replace blog writing in 2023

Will AI replace blog writing? AI has the potential to revolutionize the way blog content is created, but it is unlikely to completely


Top SEO Questions for 2023

What is SEO SEO, or search engine optimization, is the process of optimizing a website to improve its ranking on search engines like

Managed SEO

5 Reasons To Invest in Managed SEO

Search engines like Google now generate 300% more traffic to content than social media marketing. In fact, about 96% of all mobile search traffic is

Instagram Ads
Marketing Strategies

How Much Do Instagram Ads Cost?

Did you know that there are nearly 1.5 billion active users on Instagram? This makes it one of the most popular social media platforms on

5G ads

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content delivery? You want

programmatic radio

7 Tips for Programmatic Radio Advertising

It is the exceptionally rare business out of the around 33 million small businesses in the U.S. that can get by without marketing and advertising.

google display ads
Google Display Ads

The Do’s and Don’ts of Google Display Ads

Did you know that Google’s search and ad display network includes north of two million businesses? The same source adds that Google has a

digital ads
Marketing Strategies

7 Unique Ideas for Digital Ads in 2022

The internet can be a powerful tool for finding information and for promoting a business. An average Google search can generate as many

ott platform

What Are the Different OTT Platforms?

The U.S. OTT market will grow by more than $31.1 billion in 2025. As a business owner, staying ahead of the competition is essential

video ads

How to Make Attention-Grabbing Video Ads

The average person consumes about 84 minutes of video per day. Because this is such a high figure, it’s important that your brand’s video content stands

real time bidding

What Is Real-Time Bidding in Advertising?

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10%

ctv vs ott

CTV vs OTT: What Are the Differences?

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first

advertise on hulu

How to Advertise on Hulu

Hulu has around 46.2 million paid subscribers in the US, which makes it the third most popular website in the US. If you’re not advertising

video content marketing

The Importance of Video Content Marketing

About 65% of the human population is made up of visual learners. Images, graphics, and videos are the best way to generate interest in your

youtube ads

10 ways to lower your YouTube CPM Ad Costs

10 ways to lower your YouTube CPM Ad Costs YouTube can be an excellent platform for driving engagement and increasing brand awareness, but

Hi I'm an Ai Powered Chat bot. I will answer all your questions related to our services
AI Chatbot Avatar