Search engines like Google now generate 300% more traffic to content than social media marketing. In fact, about 96% of all mobile search traffic is done using Google. With search engine optimization (SEO), you can start appearing for relevant searches online. Keep reading to learn more about the details around managed SEO!
Then, you can reach ideal customers to generate more leads and sales.
SEO can feel tricky at first, though. Instead of wasting time, invest in managed SEO services this year.
On the fence? Read on to discover the top five reasons you should hire an SEO agency today.
1. Experience and Expertise
In order to develop an effective search engine optimization strategy, you’ll need to consider four main types of SEO:
- On-page
- Off-page
- Technical
- Local
On-page SEO involves optimizing your content and other components of your website. Off-page SEO involves tactics beyond your website, including backlink-building.
Technical SEO involves the user experience (UX) on your site, including page speed, security, and mobile optimization. You’ll also need to make sure your site aligns with Google’s Core Web Vitals. If you neglect the UX on your site, visitors will leave, causing your bounce rate to increase.
A high bounce rate can cause your existing SEO rankings to fall.
Local SEO can help you reach nearby consumers. As part of your local SEO strategy, you’ll need to claim and optimize your Google Business listing. You’ll also need to generate customer reviews throughout the year.
It can take years before you learn the fundamentals of SEO marketing. That’s time you could dedicate to growing your business or helping customers instead.
Instead of wasting time and energy, invest in managed SEO services this year. Look for an SEO agency with years of experience and expertise. You can even find agencies that specialize in helping businesses within your niche.
Leveraging their expertise can save you time, money, and stress. For example, you won’t have to spend money on SEO tools you’ll only use once. You can also avoid black hat SEO tactics that could get your website blacklisted from Google.
If your site ends up blacklisted, consumers won’t find your business during a search.
Instead of making such costly mistakes, you can rely on an agency to boost your rankings for you.
SEO Trends
Hiring an SEO agency will also ensure you remain up-to-date with the latest SEO marketing trends.
If you fall behind on the latest algorithm updates, your rankings could drop. Your competitors will find the chance to rank ahead of you for specific queries instead. If your ranking drops, consumers could struggle to find your business during a relevant search.
Tracking the latest algorithm changes and SEO trends could give you a competitive advantage. You can discover new, effective ways to rank ahead of the competition.
For example, video content is becoming more popular. In fact, video is the top form of content online, ranking ahead of infographics and blogs. You can rank for a featured snippet to help more people find your videos.
Featured snippets (another SEO trend) appear formatted at the top of search engine result pages (SERPs). Appearing for featured snippets can help you take up prominent space on SERPs. You can help more people find your content while ranking ahead of competitors.
Nearly 41% of all voice search answers come from a featured snippet, with 75% of voice results ranking in the top three for that query. About 50% of consumers already use voice assistants for general searches.
Tracking each trend will give you a new opportunity to appear in front of your ideal customers.
2. Boost Brand Awareness
If you’re not ranking at the top of a SERP for a specific query, you could miss a chance to appear in front of consumers online. Your competitors will appear in front of those shoppers instead.
An experienced SEO agency can help you boost your online rankings. Ranking at the top of a SERP can help you generate brand awareness.
Each time the consumer sees your brand as a search result, you’ll become more memorable. In time, they’ll associate your brand with your product or service. When they’re ready to make a purchase in the future, they might visit your site directly to make that purchase.
3. Establish Credibility
About 75% of search engine users never bother to check the second page of search results. They trust brands that appear on the first SERP instead. Improving your rankings with SEO services can boost your brand’s credibility.
Gaining brand credibility can encourage first-time shoppers to trust your brand.
You can also use customer reviews on your Google Business listing to generate brand trust.
As more people give your brand a try, you could gain loyal customers. Return customers can help you generate more sales, improving your ROI.
4. Longevity
Once you improve your search engine rankings, it can take time for another business to knock you down. Working with an SEO agency will help you boost your rankings right away. Then, you can maintain your ranking by following the latest SEO trends.
Maintaining your ranking long-term will allow you to generate brand awareness and website traffic over time. More people will visit your website, explore your offerings, and make purchases.
That longevity can help your business grow long-term.
5. Improve Your ROI
Search engine optimization is a cost-effective digital marketing strategy. Remember, it’s also long-term. Unlike pay-per-click (PPC) advertising, you can use SEO to maintain your SERP rankings over time.
Each time someone visits your website through a SEPR, your rankings can improve, too.
Higher rankings will help you reach more customers, allowing you to generate more leads and sales. Your ROI will improve, setting your business up for lasting success.
Invest in Managed SEO Services to Grow Your Business Today
Don’t miss the chance to grow your business. Instead, consider investing in managed SEO services this year. With help from an experienced SEO agency, you can boost your rankings with ease.
They’ll help you reach new customers without stress!
Eager to get started? We can’t wait to improve your SEO rankings.
Contact our team today to discover how we can help!
