Online advertising makes up more than 97% of Google’s total incoming revenue, which is a distinct figure given that Google is one of the top-used search engines worldwide.
If you take anything from them, it’s that they are successful when it comes to advertising an online business, and we understand you want to fall within the same league of top performers.
We’ve created a guide that features some key advice to ensure that you’re making the most of search engine advertising for your small business. Read on and get ready to revamp your internet advertising to the next level.
1. Understand Your Audience
When you advertise an online business, one of the first things you might notice is the number of filters you have to choose from. These filters enable you to segment and advertise your business to the right audience based on geographic location or gender.
The first piece of advice we have to offer when you’re implementing internet display advertising is to understand your audience.
Understanding your audience will provide you with the information you need to choose things like:
- Proper channels of advertising to use
- Types of advertising
- Best time to advertise
The more you know about your audience, the better off you’ll be when it comes to creating an advertisement that reaches them successfully. Before you can do any form of advertising, you’ve got to identify your audience.
Otherwise, your advertising efforts will be in vain and will cause a waste of time, money, and resources for your company.
2. Improve Your Online Presence
As an online business, it’s understood that you don’t have a physical store outside of the one you operate online. For this reason, it’s more important than ever to improve and increase your online presence.
After all, this is how your customers and future customers will be able to find information about your company’s products and how to contact you. Several ways to improve your online presence include becoming more active across your social media channels.
4.70 billion people use social media, making it one of the top places for online businesses to engage with their followers. Engaging with people online will help you to build your reputation and increase the number of people that follow you for relevant advice and information about your industry.
No matter the caliber of interaction you have with people across social media, it will affect your business in some form.
3. Send Relevant Information to Consumers
It’s no secret that producing content is essential to providing people with the information they need about your company, its products, and your niche. With that being said, if you only post the content on your website, are you expanding your reach as far as it can go?
One of the best things you can do as an online business is to take the time to build a strong email list and send relevant information to those that have taken the time to subscribe.
Ensure that you’re giving people a reason to remain a subscriber by including coupons or other incentive discounts that motivate them to continue buying from your business. As you create content, perform an audit of what’s trending currently in your niche.
This will ensure you deliver the information your target audience is interested in and wants to hear about. It will also help position your brand as a strong thought leader who knows what they’re talking about.
This can increase your competitive advantage over the other businesses you’re competing against as an online business.
4. Hire Professionals
Sometimes no matter how hard you try, there’s not enough time in the day to learn how to advertise your business and see results correctly.
This is why in some cases, the best idea is to outsource your advertising to a third party that specializes in helping with advertising, such as:
- Programmatic video
- OTT
- Programmatic radio
- Google display ads
- Digital ads
You can rest assured that the company’s experts have the experience and knowledge to help you meet your advertising goals. Not to mention by outsourcing this to another company, you can free yourself to focus on other aspects of running your online business.
As a small business, time is of the essence. You’ve got to make the most of it to ensure you see a return on your investment and set your business up for long-term success.
5. Create a Well-Rounded Business Website
After all the work you’ve done to increase your online presence, what’s next? Where should consumers find your contact information and a catalog of the products you’re offering?
Without a website, there’s no next step for consumers to take, which leaves them in no man’s land and can cause you to lose much-needed business. Before you start selling product or advertising it, you need to create a business website.
On this website, you should provide clear and concise information. Information on what you can do for those that shop with you and why you’re the best option over other businesses.
From there, the process of shopping and making a purchase should be clear to people.
As well as how to contact you if they require support help or more product information. A strong website will provide your consumers with everything they need in an easy-to-navigate and seamless design.
When you’re in the initial phase of your business, ensure you test your website before making it available for consumer use. This will help you work out any issues before going 100% live.
Tips for Advertising an Online Business
When you’re advertising an online business, there are several pieces of advice we recommend you follow. First, remember to create a strong business website; in some cases, hiring an outside company is more beneficial.
Are you looking to outsource your display advertisements to a company that understands the ins and outs of ads? Contact Go Media Shark and let us help you rise to the top of the food chain.
