Over 80% of marketers are actively investing in content marketing. Only 43% of marketers have a documented content marketing strategy, though. Without a plan in place, you might miss the chance to generate organic traffic and leads. Keep reading to learn more about content marketing strategies for 2022!
Your would-be customers might decide to flock to your competitors instead.
Here are five effective, results-driven content marketing strategies you can use in 2022. With these tips, you can start engaging your customers online. Then, you’ll have an easier time drawing them to your brand.
Experience lasting business growth with these content marketing tips today!
Before you develop your content marketing strategy, it’s essential that you gather research. Without research, you could make assumptions about who your customers are and what they care about. Your content might not resonate with your target audience if you don’t understand them.
Instead, take the time to gather psychographic and demographic research to learn about your audience.
For example, you might determine their:
- Marital status
- Pain points
- Buying behaviors
If your customers fall into multiple groups, start creating buyer personas. Buyer personas will enable you to create personalized content. Personalization can help you appeal to the consumer’s unique needs and goals.
In fact, 84% of consumers say being treated like a person is important to winning their business. About 75% get annoyed when web content fails to match their interests. Meanwhile, 52% of your customers will switch brands if you’re failing to personalize communications.
Learning how to personalize your content marketing strategy can help you connect with customers. Then, you can forge lasting relationships to build brand trust and loyalty.
Generating brand loyalty can help you encourage repeat sales, leading to a higher ROI.
In fact, 98% of marketers say personalization advances customer relationships. Another 90% say personalization lifts business results. Your ROI could improve by eight times, too.
About 80% of consumers are likely to make a purchase if you personalize experiences. Meanwhile, 50% will pay more if you provide personally relevant content.
In order to personalize these content marketing strategies, you’ll also need to gather keyword research. Keyword research can help you understand the questions your customers are asking while online. Then, you can create content that provides them with helpful solutions.
Providing your customers with solutions can help you become their go-to resource for help. In addition to reading your content, they might decide to reach out for assistance.
Then, you can start generating more leads.
To gather keyword research, use tools like Answer the Public, Google Trends, Keyword Planner, and SEMRush. You can also hire an experienced digital marketing agency.
Make sure you’re focusing on long-tail keywords (featuring four or more words), which are more precise. These keywords will help you determine what the consumer expects to find during their search.
For example, a search for “flowers” could mean:
- The consumer wants to buy flowers
- They want to know which flowers are edible
- The consumer is looking for a flower shop
- They want to know the meaning of flowers
Instead, you can target a keyword like “the perfect flowers for Mother’s Day.” The precise keyword will help you reach consumers who want your content.
Once you’ve gathered your research, you can start creating fresh, engaging content for your target audience. Some forms of content work better than others at different stages of the sales funnel, though. When developing your content marketing strategy, make sure to diversify your content formats.
For example, you can create:
- White papers
- Case studies
As you begin creating content, try repurposing your content, too.
For example, you can reformat an article into a video, slideshow, or infographic. You can combine short posts into a white paper.
Using this strategy allows you to turn one post into multiple pieces of content.
3. Use SEO
Search engine optimization (SEO) can help your content rank higher on search engine result pages (SERPs). Higher rankings will ensure more people find your content online. It can also help you generate brand awareness, traffic, and leads.
In fact, 68% of all experiences online begin with a search engine. Fewer than 1% of Google users check the second page, though.
Use your keyword research to optimize each post with a target keyword. Make sure to choose the keyword before you start writing. Otherwise, the keyword might sound awkward within the text.
You can also work with a digital marketing agency to develop your SEO content marketing strategy.
4. Plan Distribution
As you begin using these tips, look for new ways to help more people find your content. Plan a content distribution strategy to expand your reach.
For example, you can start working with an influencer this year.
Influencers already have a strong, loyal following online. You can ask influencers to promote your product, service, or blog posts on their own platforms.
Otherwise, consider writing a press release. Press releases can also help you generate backlinks, benefiting your SEO content marketing strategy.
Don’t forget to send an email newsletter to your subscribers, too!
5. Stay Social
Social media marketing can also aid your distribution strategy.
Try reformatting your blog posts for each social media platform you use. Add a call to action to your posts encouraging people to comment with questions or feedback.
As people begin commenting on your posts, make sure to comment back!
If you’re looking for other content marketing strategies, use social media to gather user-generated content (UGC). UGC will show newcomers that consumers like them already love and trust your brand.
Get Growing: Apply These Content Marketing Strategies Today
Using these five content marketing strategies can help you appeal to your target audience online. As you share fresh, engaging content, consumers will start to discover all the reasons to love your brand. You could have an easier time turning them into paying customers as a result.
Start developing your own content marketing strategy with these tips today.
Remember, you don’t have to go it alone. An experienced agency can help.