Did you know that digital ads can increase brand awareness by 80%? We could go on and out about the impressive statistics and results that businesses see from investing in digital ads but the point is that they’re effective.
However, not every business is immediately successful with digital ads. Why not? Well, there is an art to crafting compelling, successful digital ads. Creating high-converting campaigns means you have to understand how to research, write, design, and optimize various things.
But that’s what we’re here to teach you! If you’re struggling to see results with your online ads, here are three tips for creating effective digital ads that convert.
What Are Google Ads?
First and foremost, if you’re new to the game, you’re probably wondering what digital ads are, right? Most of the time, they refer to paid ads such as Google Ads.
Google Ads is an online advertising platform that allows businesses to place ads on Google Search and other Google-affiliated websites. Ads can be in the form of text, images, or videos, and businesses can set a budget for how much they’re willing to spend on each ad.
Ultimately, they can be an effective, budget-friendly way to reach potential customers. Because you’re only paying when someone clicks, you never technically “waste” money on Google Ads.
What Is Programmatic Advertising?
You might also hear the term programmatic advertising thrown around, which can make the whole thing feel confusing. Similar to Google Ads, programmatic advertising is a type of advertising that uses algorithms to place ads on websites and apps.
The ads are usually sold by ad exchanges, which are platforms that bring together buyers and sellers of ad space. Programmatic advertising is generally used for display ads and video ads, although it can also be used for other types of ads, such as search ads.
The difference between the two is that programmatic advertising is typically used by larger businesses with big budgets and a need for scale. Google Ads is better suited for small businesses that want more control over their ad spending.
Ultimately, it comes down to automation and control. Programmatic advertising is automatic, while Google Ads gives businesses more control over where their ads are shown.
However, when we dive into how to create effective digital ads, it’s important that you understand the tips below apply to both!
Tips for Creating Effective Digital Ads
Okay, so you’ve created your digital ads on Google or another platform and you’re not seeing results. What can you do?
While we ultimately suggest working with a digital ad agency that can help audit your full account to identify the problem, here are three tips for getting started.
1. Know Your Audience
How can you hope to sell anything if you don’t know who you’re selling to? That’s a pretty standard marketing principle but the same principle applies to Google Ads.
Before you launch a campaign, it’s important to take some time to understand your audience and what they’re looking for. Only then can you create an effective ad that speaks to their needs and interests.
Think about how much they earn and what they’re willing to pay for your offer. Then, think about the kind of language they most closely identify with (i.e. how do they want to be spoken to and sold to?). What kind of content are they most likely to interact with and click on?
Additionally, understanding your audience will help you to target your ads more effectively, ensuring that they reach the right people. In turn, this can lead to more clicks, conversions, and ultimately, sales.
2. Create Compelling, Action-Oriented Copy
Learning how to write effective copy for Google Ads is an art and a science! However, we can tell you that the copy should always be compelling and action-oriented. If it doesn’t ask your potential customers to do something then that’s where you’re failing.
First, your ad needs to grab the attention of potential customers. This means using headlines and images that are eye-catching and relevant to your product or service.
Additionally, your ad should encourage customers to take action, whether that’s clicking through to your website or making a purchase. To do this, you’ll need to include a strong call-to-action in your ad copy.
By following these tips, you can create ads that are more likely to get clicked on. Apply the same copy principles to the copy on your landing pages and you’ll increase your odds of generating leads or sales for your business.
3. Focus on Keyword Intent
If you’re running any type of digital ad campaign, it’s important to focus on keyword intent. This means making sure that your ads are relevant to the products or services that people are searching for.
There are a few reasons why this is important. First, it helps to ensure that people who see your ad are more likely to be interested in what you’re selling. Second, it can help to improve your click-through rate, which is the percentage of people who click on your ad after seeing it.
Finally, focusing on keyword intent can help to improve your quality score, which is a measure of how relevant and useful your ad is
All in all, keyword intent is a huge component of both SEO and paid ads, so be sure to stay up-to-date on changes and trends within your industry.
Work With a Digital Ad Agency
Still not seeing results? Creating effective digital ads is tough, and it’s hard for us to give you tips that we know will work in such a small space here. However, we can suggest one more thing: work with a digital ad agency.
Whether you need help optimizing your campaign’s copy of the issue is that you’re in need of digital ad buyers to more effectively purchase more ideal online ad space, an experienced professional can help.
To get started with one of the best digital ad agencies in the industry, get in touch today!