3 Popular Types of Google Display Ads and How Best To Use Them

When it comes to digital advertising, Google Ads are a great way to drive highly-targeted traffic to your website or landing page. In fact, when people click on an ad, they’re 50% more likely to make a purchase.

Sounds great, right? It is! Programmatic advertising can help accomplish goals such as building brand awareness, driving conversions, and increasing sales. But you’ll need to know how to use them correctly.

Do you want to run ads on the Google Display Network but don’t know where to start? This blog post is for you. In this short guide, we’ll discuss three popular types of Google Display Ads and how best to use them. By the end, you’ll be ready to get started!

What Are Google Display Ads?

Google Display ads are different from regular Google ads that appear on the search results page. Instead, these types of ads get shown on the Google Display Network. This network includes millions of websites, as well as apps, videos, and games. 

These types of ads can look different, however, making them difficult to understand for beginners in digital marketing interested in understanding how to make the most of their display ads budget.

Ultimately, Google Display ads can take many different forms, including text, image, video, and rich media ads. They can be targeted to specific audiences based on factors like age, gender, interests, and even location. 

What makes Google Display Ads so powerful is that they can reach a massive audience with just a few clicks. 

Plus, businesses only pay when someone actually clicks on their ad. That means there’s no wasted ad spend and businesses can get a great return on investment with Google Display ads.

Here’s a quick overview of the different types of Google Display ads you can create.

Responsive Ads

Responsive Google Display ads are designed to be as effective as possible on all types of devices, from smartphones to desktop computers. 

The ads automatically adjust their size, appearance, and layout to fit the available space, making them highly visible and easy to read no matter what kind of screen they’re being viewed on. 

Retargeting Ads

Retargeting Google Display ads are those ads that follow you around the internet after you’ve visited a certain website. 

For example, if you were to visit Amazon and search for a new winter coat, you might then see an ad for that same coat on Facebook or Instagram later on. That’s retargeting! These ads are designed to keep products top-of-mind and encourage you to purchase them. 

Native Ads

Native Google Display ads are a type of advertising that blends in with the content on a website. The ads are designed to look like they are part of the website, rather than being clearly marked as ads. This makes them less intrusive and more likely to be seen by users.

Tips for Best Using Google Display Ads

Great, now you have a good understanding of Google Display ads and how they can play a vital role in your digital marketing strategy! Now, it’s time to start learning how to craft the best ads possible. Here are tips for making Google Display ads work for you.

Responsive Ads

With responsive Google Display ads (or really any Google ad you create), it’s important to ensure you adhere to Google’s ad policies. Once you know what the requirements are, ensure you do the following:

  • Upload at least five photos
  • Upload assets in two aspect rations (91:1 and 1:1)
  • Be mindful of your logo aspect ratios (4:1 and 1:1)
  • Don’t use images with borders

When it comes down to it, succeeding with responsive ads is really all about getting the imagery right. Hopefully, you have attention-grabbing headlines and optimized CTAs. Once you’ve got the basics of ad copy down, you just need to ensure the quality of your images.

Retargeting Ads

Our biggest tip for getting retargeting ads right is to target your ads carefully. You don’t want to bombard your customers with too many ads or ads that are not relevant to their interests. narrow down your audience as much as possible and create ads that will speak to them directly.

It also helps to test different versions of your ad before you roll it out to the masses. Try different images, headlines, and call-to-actions to see what works best. Once you have a winning ad, make sure to A/B test it on a regular basis to ensure it continues to be effective.

Native Ads

Native ads are designed to blend in with the surrounding content, making them less intrusive and more effective at engaging users. So, make them visually appealing. Since native ads are designed to blend in with other content, they need to be visually appealing to stand out. Use high-quality images and videos, and avoid using too much text.

Likewise, you’ll want to keep your ads super relevant. Make sure your ad is relevant to the surrounding content and audience. Irrelevant ads are more likely to be ignored or even disliked.

Get Help With Google Display Network

Interested in learning how to use Google Display ads as a way to increase your business reach and drive more conversions? With aspect ratios, headline optimizations, and call-to-actions at play, we know that these types of digital ads can feel quite overwhelming.

That’s what we’re here for! If you’re ready to cast your net on the world wide web and are looking for a trusted captain to lead your marketing efforts, get in touch. We’re ready to help you succeed and will help you make sense of what kinds of ads are going to be best for your business.

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