3 Different Types of Google Display Ad Sizes

There are over 70,000 Google searches every second. Competition is high to get to the top of Google searches, so have you considered a Google Display ad? 

There are a few different Google Display ad sizes to choose from. If you are unsure of when to use each size of ad, this article is for you! 

Keep reading to learn more about ad sizes and the benefit to your organization. 

What Are Google Display Ads?

Google Display Ads are the most important advertising tool for any business. They are the main source of revenue for most online businesses and can help you reach millions of eyeballs.

Display ads are an important part of the Google Display Network. They help in promoting your business or brand and making it visible to the right audience. This is why you must make sure that your ads reach as many people as possible.

Viewers see display ads in the form of text, images, or videos. They appear on websites like YouTube, Google Search, and Google News.

Google Display Ads allow businesses to advertise their products or services to those who have seen their ads before. The company that owns the website where the ad is receives money from the advertiser when people click on it.

Standard Google Ad Size

Standard display ads are the most common type of advertisement that you would find on Google. They have a wide range of uses, ranging from businesses to charities and everything in between. Standard ads fall into seven different size categories

  • A small square is 200 x 200 
  • A vertical rectangle is 240 × 400
  • A square is 250 × 250
  • A triple widescreen is 250 × 360
  • An inline rectangle 300 × 250I
  • A large rectangle is 336 × 280
  • A netboard is 580 × 400

Standard size ads are great for reaching a wide audience at an affordable price. This is because they occupy less space on the screen and usually cost less than other ad sizes such as Leaderboard or In-Feed ads. Standard size ads also work well for brands that want to target specific audiences with their message.

Extended Google Ads

Extended Google display ads have become a popular tool for marketers who want to increase their visibility in the SERPs. They are more visually appealing and easy for your audience to engage with. They also tend to not only increase visibility but also improve click-through rates, conversions, and ROI.

The sizes include: 

  • A skyscraper ad is 120 x 600
  • A wide skyscraper ad is 160 x 600 
  • A half-page ad is 300 x 600
  • A portrait ad is 300 x 1050 
  • A banner ad is 468 x 60 
  • A leaderboard ad is 728 x 90 
  • A top banner ad is 930 x 180 
  • A large leaderboard ad is 970 x 90
  • A billboard ad is 970 x 250 
  • A panorama ad is 980 x 120

Extended display ads give users more information on the advertiser’s products and services. They are a great way to increase your ad visibility and generate more leads. However, it is important to remember that these ads have a higher cost per click than standard display ads.

Mobile Display Google Ads

Mobile Google display ads are a type of digital advertising for mobile devices. They help advertisers reach their target audience by providing a streamlined experience.

Mobile Google Display Ads appear in the mobile search results. They also display alongside organic search results. They allow advertisers to target their audience in a more specific way as opposed to general ad campaigns.

The sizes include: 

  • A mobile banner ad is 300 x 50 or 320 x 50 
  • A large mobile banner ad is 320 x 100 
  • An animated GIF can loop but must stop after 30 seconds and be slower than 5 FPS

Businesses should start using mobile Google Display ads as soon as they have a website that is mobile-friendly and responsive. The ads show up on the right side of the screen, which is where most people spend their time on their phones.

Importance of Google Display Ad Sizes

The size of a Google Display Ad is important because it helps you get your ad in front of as many people as possible. It’s one of the main factors that determine how much money you can make from an ad campaign.

A display ad that is too small will not be noticed by the user and will not generate clicks. A display ad that is too big may cause click fraud. So it is important to have a size that is right for your campaign and target audience.

Advertisers must know the size of the ad they want to run. Google Display ads are not limited to a specific size, but it is recommended that you keep your ads under 1,000 pixels wide and tall. This will give you more space for text and maximize your ad’s visibility.

Impact of An Ad That Is Too Small

While the impact of a Google Display Ad is hard to quantify, there is no denying that it impacts viewers. A smaller ad size may not be noticeable when you are looking at the ad through your phone. However, when you are viewing it on a desktop computer, the impact can be more significant.

Impact of An Ad That Is Too Big

The impact of an oversized Google Display Ad is that it can make your website difficult for users to navigate. It can also cause a drop in ratings from search engines like Google because it’s too difficult for them to find what they’re looking for.

Get Started With Google Display Ads 

In this article, we discuss Google Display Ad sizes and what they mean. We also cover when to use each size of Google Ads. We hope you learned everything you need to know about Google ads! 

If not, or if you need help, contact us! At Media Shark, we offer a variety of services to level your digital marketing up. Book a consult with us today to learn more about how we can help! 

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