15 Engaging TikTok Ideas for Businesses

TikTok ideas for businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok in the US. Keep reading to learn more about TikTok ideas for businesses!

TikTok users spend, on average, 19.7 hours a month using the app. That’s about 32.8 minutes each day. If you’re not using TikTok for business, you’re missing a chance to reach potential customers.

Not sure what to post? You’re not limited to duets and hot dance moves! Instead, use these TikTok ideas for businesses this year.

Applying these TikTok video ideas can help you engage your target audience, attract followers, and boost engagement. Improve your TikTok marketing strategy with these tips today. 

1. Go Behind-the-Scenes

About 94% of consumers are likely to show loyalty to brands that offer complete transparency. Nearly 40% will start using a brand for the first time if they offer full product transparency. 

Remaining honest and transparent about your business can help brand trust grow into brand loyalty. Generating loyal customers can help you boost repeat sales. Your ROI will begin to grow as a result.

Loyal customers are also more likely to promote your brand. You can start using word-of-mouth marketing to reach more customers online. 

In fact, 59% of shoppers prefer buying new products from brands they already trust. Once you gain brand trust, you can introduce new lines of products and continue boosting sales.

Meanwhile, 43% of customers will spend more money on brands they’re loyal to, boosting your ROI.

In order to maintain transparency with your audience, create TikTok videos that give consumers a behind-the-scenes look into your business. 

You can show consumers how you run your business, how your products are made, and how their orders come together. Consumers want proof of what you’re doing. Creating business videos will help you show, rather than tell.

Don’t worry; you don’t have to get nitty-gritty about details. Instead, show them the human side of your business. Try to satisfy their curiosity. 

For example, you can show consumers what your stockroom looks like or how you receive inventory. Maybe you want to show them how your product is made or your team setting up for a pop-up event. 

Pack an Order

You can also give consumers a behind-the-scenes look by packing an order. Show potential customers what to expect from your product or services. Consider including a freebie, special packaging, or thank you note as well. 

Show consumers that you go the extra mile when satisfying their needs. 

Tour the Office

You can also give consumers a behind-the-scenes look by giving them a video tour of the office.

Show them where your products are made. If you have a retail location, show off the storefront. Showing off the front of the store can make your business more recognizable before a new customer visits. 

Day in the Life

You don’t have to start using these TikTok ideas for businesses on your own. Have your employees join in on the fun.

For example, you can create a Day in the Life series and show off a different employee in a different department each week. Then, consumers can see the different phases involved.

You can also give them a day in the life from your perspective as a small business owner. Even tedious tasks like phone calls or exciting moments like designing a new product can get them engaged.

2. Offer Tips and Advice

When creating TikTok videos, try to provide your viewers with valuable information they can’t find anywhere else. Then, you can become their go-to resource for information.

For example, you can offer business tips and advice to aspiring entrepreneurs and small business owners. People will start following you to view more of your videos in the future.

You don’t have to give all your secrets away. Instead, consider the questions your followers ask while online. Then, create content that helps answer their questions. 

3. Demo Your Products

Nearly 70% of consumers prefer to learn about a product or service from a short video. Meanwhile, only 18% prefer to read a text-based article. Create more video demos to help people learn about your products. 

For example, you can show consumers how you use your products. If you have a clothing line, show off a model wearing your clothes. 

Think about how the product will fit into the consumer’s life to create a video that appeals to their needs and curiosities.

Think about the problems your customers are facing, too. Then, share a video that shows how your product can help offer a solution. 

4. Tease a New Product

If you’re about to launch a new product, use the latest TikTok video ideas to tease your product. Teasing a new product can help you build anticipation and desire. You can even direct consumers to your website for presales.

Consumers will jump at the chance to buy your product once it’s available. 

Use your videos to build demand. Otherwise, answer any questions your customers have that are making them apprehensive. Answering their questions can help them feel more confident before they decide to purchase your product. 

5. Introduce the Team

As you begin creating TikTok videos, remember: you’re not doing this alone. Consider having your employees help. You don’t need to hire a full-time influencer to give your videos a human element.

Instead, ask your employees if they’re comfortable in front of the camera and on social media. Then, ask them to help you create videos.

For example, they can introduce themselves and talk about why they love your business.

They can also demonstrate how they use your products or how they interact with other customers. 

You can use TikTok to interact with customers virtually, too. For example, they can use branded filters or show off their orders as they review your products. Produce user-generated content (UGC) and start sharing it on your account.

UGC can help future customers recognize consumers like them who already love your brand. They might feel more inclined to give your products a try as a result!

6. Track Trends

As you begin using these TikTok ideas for businesses, make sure to keep an eye out for new trends. Jumping on trends will help your TikTok videos appear relevant. Otherwise, your brand might appear behind the times.

You can use trending sounds, challenges, and memes to develop new video posts. 

Make sure you’re following other brands and influencers, too. What are they posting? Which of their videos generates the most engagement?

Learn from others to improve your own TikTok marketing strategy.

7. Tell Success Stories

Show your customers how much your business is growing and succeeding in the industry.

For example, maybe you recently won an award or accomplished a major achievement. If you’re proud of your business, let people know! They’ll engage with your content to show that they’re proud, too. 

8. Support the Community

Does your business get involved in the local community? Let your customers know how you’re getting involved. Showcase your team’s involvement in your TikTok videos.

Supporting your community can help attract local consumers to your business. It can also help consumers recognize what you’re passionate about. You might differentiate yourself from competing brands in the process. 

9. Host Contests and Giveaways

Who doesn’t love a freebie? Consider using TikTok videos to create a fun giveaway or contest.

If you’re already hosting a contest on Instagram or Facebook, market it through TikTok to attract consumers from one platform to the other.

Make sure it’s easy for people to apply to your contest as well.

Otherwise, consider sharing a discount code. Sharing discount codes can help you generate more leads and sales. Let people know you’ll post exclusive discounts on TikTok to generate more followers. 

10. Shout-Out Other Businesses

You can also support your local community by supporting other small businesses in the area. Show off a product you received from a local business. Make sure to tag them in the post.

They might decide to return the favor by promoting your brand to their audience, too. 

11. Say Thank You

Let your customers know how much you appreciate their love and support. Create a thank you video as part of your TikTok marketing strategy. Showing your gratitude could encourage consumers to show their appreciation for your brand. 

12. Create a Challenge

The #raindrop challenge generated 1.1 billion views as of 2021. Creating your own challenge could help your videos go viral.

Consider creating your own challenge. You can attract more people to your brand and boost engagement.

13. Broadcast an Event

Do you have an upcoming event you want more people to attend? Market it on TikTok. Remember, you can create behind-the-scenes content as you prepare.

Otherwise, consider sharing short clips during the event. 

14. Collaborate With Influencers

Collaborating with influencers will help you expand your reach. Influencers can promote your brand to their existing audience. Then, new followers might decide to give your brand a try.

15. Special Occasions

Do you have a special occasion coming up? Maybe it’s your company’s anniversary. Perhaps someone is celebrating a birthday.

Maybe you’re just excited about national donut day!

Whatever the occasion, use it to your advantage to create fresh business videos. 

Go Viral: Start Using These TikTok Ideas for Business Today

Creating a strong TikTok marketing strategy isn’t as difficult as it seems. Get started with these TikTok ideas for businesses. Otherwise, consider outsourcing your social media marketing needs this year.

An experienced agency can help set your TikTok marketing strategy up for success. 

Need help? We’re here for you!

Contact us today to learn more. 

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