Are you trying to boost your impact on TikTok but having trouble? Do you have something to share with the world but feel like you don’t have a voice?
Did you know that TikTok has over 1 billion users? Even with that many users, it can seem next to impossible to get the desired impact for your brand on TikTok.
The competition on the app can seem fierce, but with 1 billion users and with the right digital marketing tools, you can reach your goals for marketing your videos on the app.
Digital marketing is trickier than you think. This is why we’re here to help you. We have put together our knowledge of some digital marketing tools to give you the boost you need.
The Basics
TikTok analytics can seem fairly random. It’s all controlled by an algorithm, so that makes it seem that a substantial impact on a video is random.
Although the algorithm does play a part in the success of a video, understanding different video marketing tools can strengthen your chances of being noticed.
1. Hashtags
When you are marketing on social media, you should always use hashtags. Trending hashtags on TikTok can group your video with other popular videos, making it easier to find. If users watch multiple videos with that same hashtag, there will be a bigger chance of your video being noticed.
Use hashtags in moderation, and leave room for a catchy caption to spice up your videos.
2. Trending Sounds
Arguably, the most popular part of TikTok is the trending “sounds.” If you are consistently using popular sounds, your engagement will increase since your videos are landing on pages of people who have interacted with that same sound. Be sure to check what is marked “popular” on the list of TikTok sounds in the app.
3. Be Original
Along with keeping up with the trends, it’s important to keep your ideas original at the same time. Copying a trend completely without adding your own personal flair to it can drown your video in with the others.
Creating original videos can show your audience that your product adds substance to their lives and can help you stand out from the other users on TikTok.
4. Don’t Give Up
When it feels like your efforts are not being appreciated on the app, it’s important to not give up quickly. The more content you put out and the more frequently you post, the more your appearance will boost on the app.
Don’t compare yourself to other brands or companies and their marketing success. Your brand is important and should be advertised to its fullest potential.
The Most Important Digital Marketing Tools
TikTok has surpassed other apps when it comes to popularity. On top of knowing what’s trending, you should also watch others who are successful in getting views and engagement.
What kind of videos are they making? What are they doing that’s different or unique to their brand?
TikTok marketing is all about understanding what has been successful in the past. Viral videos often come from a creative and original user, or a user putting their unique spin on a trend.
5. Collaborate With Influencers
One effective marketing tool is to collaborate with influencers or popular users on the app. Reaching out to popular pages, offering your brand or product to them in exchange for their promotion, is a sure way to get a greater impact on your videos.
A popular collaboration between TikTok, Dunkin’, and Charlie D’Amelio, is an example of effective digital marketing.
However, be sure that the content creators that you’re reaching out to are representative of your brand and your mission. Don’t reach out to content creators just because they’re popular—find creators that make videos similar to your product or brand.
6. Focus Your Brand
An important aspect of marketing, especially on TikTok, is ensuring that your brand is focused. Knowing your audience and what you’re trying to sell helps your brand from seeming confusing or sloppy. If your brand is focused, you will appear more credible which will help with your online reputation as well.
One way to help focus your brand on social media is to understand what videos are being created under the same type of brands or products. Are you selling something in lifestyle? Beauty? Health?
What are your goals? What is your vision? Answering these questions can help your marketing stay focused.
7. Be Accessible
Social media is all about being accessible to others. Successful users not only post quality content, they also make what they’re promoting accessible to their followers. Keep the link to your website in your bio, along with other resources that may help them understand your brand and vision.
Keeping an accessible pathway between your social media pages and your website can drive traffic to your page. The key to being accessible is having your page in an easy-to-find place.
8. With a Little Help
Of course, certain marketing companies out there can help you sell your product, become more visible on social media, and target your audience, eliminating any possible competition.
TikTok marketing tools can be easier to understand with a little guidance. Companies like this one dedicate their time and effort to helping you market your product or brand effectively on social media.
How Do You Engage Effectively?
At the end of the day, one of the only ways you’re going to learn different social media tools is by engaging with others on the app. When you understand your audience and connect with them, you are going to be successful.
Did you know that over 50% of TikTok users are between the ages of 18 and 24? If you and your brand are attempting to reach this demographic, you have to know what will resonate with them.
9. Understand Your Intended Demographic
Engaging with the demographic you want to sell your product to can seem tricky sometimes.
Understanding your intended audience is a valuable marketing tool. When you know what resonates with them and what they want out of a brand, your marketing will be more effective.
Once you reach your intended demographic, they will be more inclined to follow you and check out your brand.
10. Don’t Try Too Hard
Appealing to the demographic can come off as “tacky” if you’re using out-of-date trends. Social media is constantly evolving, so staying on top of what is popular within a certain age group is important.
If you know what your intended audience enjoys watching, you know how to effectively reach them.
Trying too hard to appeal to the younger demographic on TikTok can drive traffic away from your page. However, the more you take the time to learn about the audience you’re trying to target, the more your marketing won’t feel forced.
11. Engage With Comments
Another aspect of engaging with your intended audience is to respond to their comments on your videos. This can start to build a relationship between your company and those who come across your videos.
When you respond to commenters on your video, it can create a lasting impression on that user. They will feel more inclined to check out the rest of your page and research your brand.
It’s vital to remember that your response to users on your videos shouldn’t be pushy or overbearing. If you are pushing them to check out your product, it will have a reverse effect. Keep it fun, light-hearted, and casual.
12. Connect With Your Followers
Quite possibly the most important part of engaging with your followers is connecting with them. Why should your intended audience care about you and your product?
You can’t make your followers care about your brand and mission. Understanding what will resonate with them can create a connection and a lasting impression. Be honest, transparent, and genuine.
If your followers know that you care about them and the product that you’re selling, your marketing will be more effective.
Boosting Your Impact
Navigating the world of digital marketing can seem overwhelming. However, implementing these small tools can help boost your impact on social media, especially TikTok.
Keeping your content light, funny, and genuine can make your marketing more effective, especially on an app with a younger demographic.
These tools can kickstart your marketing in the right direction. There are other helpful digital marketing tools to explore to help boost your impact.
Your product deserves to be seen and appreciated on social media. By picking up tools on how to engage your intended audience, you’ll find it’s easier to make an impact on this popular app.
Did you find this article helpful? If so, be sure to contact us so that we can help you put these helpful tips to use!
