11 Impressive Benefits of Advertising on YouTube
YouTube is the second-largest search engine after Google and is also the second most visited website. This makes it a great opportunity for companies in any industry to advertise and try to reach their audiences in a different way.
Still, it is important to learn more about the benefits of advertising on YouTube to make sure it is a good fit for your company.
Do you want to learn more about advertising on YouTube? Keep reading this article for the top 11 benefits of YouTube ads!
1. Increased Reach
One of the biggest benefits of using YouTube ads for your business is that you will increase the reach of your business. There are over 2 billion users on YouTube, with this number increasing every year.
As you begin using YouTube for advertising, you have the potential to reach millions of people with a single advertisement.
2. Highly Targeted Ads
Another reason why so many businesses use YouTube ads is that they are highly targeted. You can choose to target your ads based on the subject of the video content, demographics, keywords, and more!
You can even exclude certain categories and keywords to make your advertising more effective.
3. Easy to Measure Metrics
YouTube ads are also very easy to measure, which makes it easy to track your success as a business owner.
These advertisements provide the same metrics that traditional advertisements do. For example, they will track how many clicks and views you have on your advertisement, how many conversions you make, and more.
Unlike other advertisements, there are deeper metrics with YouTube ads. You can even see when someone stopped watching your video, which makes it easier to improve your ads in the future.
When you use YouTube over other types of advertising, you can save a lot of money! It is a very cost-effective way to grow your business and reach other audiences. Typically, YouTube ads cost anywhere from $0.10 to $0.30 per view.
The more people that see your ads, the more you will spend on your advertising.
You also don’t have to worry about people skipping through your advertisement. If they click the “skip ad” button at the bottom of the video, YouTube will not charge you for their view.
Finally, YouTube uses CPM to show how much money you are spending on your advertisements. What is a YouTube CPM? It is the cost per 1,000 impressions on your advertisements.
Using this metric will make it easier to budget your advertisements and know exactly how much you spend.
5. Fast Results
Advertising on YouTube also provides you with faster results than other types of advertising. One reason for this is the much larger audience, which means you will get more clicks on your ads, more website traffic, and more conversions.
If you are looking for fast ways to grow your brand, YouTube advertisements are one of the most effective options.
6. Engaging Advertisements
Next, YouTube advertisements are more engaging than other types of online advertising. This is because you can use video to make your content more memorable.
It is estimated that the average person sees anywhere from 6,000 to 10,000 ads each day. Because of all this digital noise, finding ways to make effective and memorable ads will increase customer engagement, ad recall, and more.
7. Many Ad Formats
There are also many different ways to advertise on youtube. If you do not want people to be able to skip your ads, you can choose a different ad format on YouTube.
For example, there are skippable and non-skippable in-stream ads, bumper ads, and more. You can choose a format that works best for your advertising needs!
8. Provides Better Visibility on Google
Not only will YouTube ads increase your reach on the platform, but they will also provide you with better visibility on Google. This is because Google allows users to search for anything, from images to videos, news, and more.
Videos are also starting to appear more often in Google Search results, near the top of the page. By using YouTube ads, you can take advantage of this and get noticed on Google as well.
9. Repurpose Content
Something else that makes YouTube advertisements a great option for any business is that it allows you to repurpose your content. If you have created other types of content, for a blog, social media, or anything else, you can use this same content in your YouTube ads.
This means that your content will never die, but will serve multiple purposes.
10. Gain a Worldwide Audience
Next, YouTube advertising provides you with access to a worldwide audience. As was mentioned before, there are over 2 billion users on YouTube, with people all across the world learning more about your business.
This gives you a much larger audience than any other type of advertising, like Facebook or even pay-per-click ads on Google.
11. Increased Conversion Rates
Finally, videos have a higher conversion rate than text! We also tend to watch videos faster than text, which makes it more likely that someone will watch your entire advertisement.
Videos also evoke emotions from people. Because they make you think and feel differently than a written advertisement can, it will make it easier to convince users to buy your products or services.
Finally, videos help humanize your brand, which helps you build trust and authority. Because of each of these factors, people will be more likely to act on your video advertisement and will increase your conversion rates.
Learn More About the Benefits of Advertising on YouTube
When you are trying to grow your business, it is important that you utilize many different formats of advertising. Using YouTube for advertising will provide you with better visibility, increased conversion rates, and faster results!
If you need help with these different types of advertising or want to learn more about the benefits of advertising on YouTube, Media Shark can help! We provide everything from social media marketing to YouTube ads and more.
Contact our team today to learn more about our advertising methods and to start growing your business!