10 Tips: TikTok Marketing Strategies for Small Businesses

improving TikTok marketing strategies

TikTok was the most downloaded app of 2021, with 656 million downloads. That’s over 100 million more than the runner-up, Instagram. This is also the third year that TikTok has held the number-one spot. Keep reading to learn about TikTok marketing strategies for small businesses!

Now, consumers have downloaded the app more than three billion times. 

Improving TikTok marketing strategies for your small business can help you appeal to those users. Then, you can begin generating more followers, engagement, and even sales. Marketing with TikTok could help your business experience lasting growth.

Not sure how to use TikTok to grow your business? Read on for the 10 tips you need for successful TikTok marketing today!

1. Know Your Audience

TikTok has close to 700 million monthly active users worldwide. The majority of users in the US are between 10 to 19 years old. Meanwhile, only 16.4% of users are between 30 to 39 years old.

Only 22% of American millennials and Gen Z-ers use TikTok. 

If you want to start improving TikTok marketing strategies for your business, set yourself up for success by gathering research. Audience research will help you develop personalized content. Personalization can help you build strong, lasting relationships with your target audience.

If you don’t know who your customers are and what they care about, you won’t create content they care about, either. In fact, there’s a chance your customers aren’t using TikTok at all. If you’re trying to reach older consumers, you might want to consider different social media platforms.

As you learn how to use TikTok to market your business, take the time to learn as much as you can about your customers.

First, think about the pain point your customers experience on a daily basis. How can your product or service help them? Think about the content you can create that will appeal to their interests or concerns.

Next, take a look at how they behave on the app. Many users check the app multiple times a day. With that in mind, you might want to post multiple times a day to ensure your followers always find fresh content.

Check out the influencers and brands your customers already follow on TikTok, too. Explore the content those accounts have already posted.

Which TikTok videos generated the most engagement?

Next, check out the challenges your followers are engaged with. Consider which hashtags they’re exploring, too.

This data can help you develop TikTok marketing content that appeals to your target audience. 

2. Gather Hashtags

As you continue gathering research for your TikTok marketing strategy, pay attention to the hashtags you use within your posts. 

Users explore hashtags to find content relevant to their interests. Meanwhile, the platform uses hashtags to catalog content based on different subjects.

Check out the Discover tab to find currently trending hashtags. Then, look at the video content under each hashtag. Think about unique content you can create that’s relevant to the hashtags that are currently trending.

Make sure to continue checking the Discover tab as trends change over time. 

Try to jump on a trending hashtag as soon as possible (before it’s no longer relevant). Jumping on a hashtag can help you:

  • Acquire more brand trust
  • Attract new followers
  • Identify your competitors
  • Amplify your reach on TikTok

Try to avoid hashtags that are popular yet generic, though. Otherwise, your content might get lost in a sea of other posts. Consumers might struggle to find your content if you’re using generic hashtags.

Instead, choose hashtags that are popular but relevant to your niche.

Don’t overdo it, either. Instead of 20 hashtags, choose four or five that are relevant to your business and your content. 

3. Track Trends

If you want to remain relevant while marketing with TikTok, sleep track of the latest trends

Tracking trends can help you maximize your reach. You can create content your customers want to see from your brand, too.

Trends are constantly changing, though. If you want to maximize your reach, appeal to a trend as soon as it gains popularity.

Don’t copy and paste other brands, either. Instead, make sure each video you create is creative, unique, and suitable to your brand. 

4. Work With Influencers

Collaborating with TikTok creators can increase ad recall by 27%. US influencers also see high engagement rates on the app, at 18% for micro-influencers. By comparison, Instagram influencers only have a 3.86% engagement rate.

About 45% of marketers already use TikTok for influencer marketing.

If you’re not using influencer marketing, you’re missing the chance to maximize your reach online. After all, consumers already follow and trust influencers. You could leverage that existing brand trust to encourage consumers to trust your brand.

First, look for the influencers your customers are already following on TikTok. Explore the content those influencers have already created.

Make sure you’re impressed by their content. If they’re not creating quality content, they might struggle to support your social media marketing strategy. Check the engagement they’ve generated, too.

If they’re not generating views, comments, and likes, keep searching.

Once you’ve found a few influencers who appeal to your audience, ask them to promote your brand or product. Consumers might decide to trust a recommendation from an influencer they already follow. Then, they’ll check out your brand, allowing you to attract new customers to your business. 

5. Post Consistently

Remember, TikTok users check the app every single day, multiple times a day. If you’re not posting consistently, they might forget about your account. As you develop your TikTok marketing strategy, take the time to create a content calendar. 

Creating a content calendar can help you organize your ideas. It can also help you identify gaps in your schedule. 

If you’re struggling to create enough content to post consistently, consider working with a digital marketing agency.

Otherwise, try creating episodic content. TikTok users like shorter videos. If you have an idea for a longer video, break it up into smaller segments.

Then, post a series of videos throughout the week.

Episodic content can encourage people to continue returning to your account. They’ll want to follow the narrative you’re creating. You can continue engaging your audience.

Meanwhile, consumers will continue viewing your brand, allowing brand awareness to grow. In time, they’ll begin remembering your brand. You can remain top-of-mind with your audience, which might encourage future interactions. 

6. Engage With Others

TikTok is a social media platform. With that in mind, it’s important that you engage your audience on the app. Make an effort to check your account for fresh comments and direct messages every day or every few days.

Don’t wait for people to comment on your posts, though. Instead, make sure you’re engaging with other users on their content as well. Commenting on other posts can help more people become aware of your brand.

TikTok encourages constant engagement. Remaining active on the app could help more people find your brand.

Don’t post generic comments like “nice post,” though. Instead, make sure your comments add to the content. Consider asking questions or posting a thought-provoking message.

Make sure your comments are adding value to the post.

Creating engaging and entertaining comments could encourage more people to check out your content. 

7. Use TikTok Ads

In 2021, TikTok became the top-grossing app worldwide. The app generated over $110 million in user spending. More brands are using TikTok ads to reach and engage their followers. 

Advertising on TikTok will help you boost your online brand presence. It can also help you generate more engagement and sales. 

If you want to reach your target audience on TikTok, consider working with an experienced TikTok advertising agency. Working with an agency can help you save time and money. With management services, you can set your campaigns up for success.

You can learn more about TikTok advertising services here. 

8. Consider SEO

Consider aligning your TikTok and search engine optimization strategies (SEO). When writing your comments, make sure they’re detailed and descriptive. Consider the target keywords you’re adding within your captions.

Adding target keywords to your captions could help you reach more users online. TikTok will index your clip to ensure it reaches your ideal customers. 

9. Experiment

About 67% of TikTok users feel inspired to shop (even when they weren’t looking to do so). Meanwhile, 20.6% of consumers who purchase products on social media say they do so all the time on TikTok. TikTok is now the platform with the highest percentage of frequent social shoppers. 

TikTok ad revenues could reach $12 billion by the end of 2022.

If you want to generate more sales through TikTok marketing, don’t take it too seriously. Instead, have fun. Focus on engaging your audience over selling your products.

Experiment with different filters, effects, and challenges to attract and engage customers.

Consumers will become more aware of your brand and offerings, which could help you generate more sales. 

10. Track Your Progress

If you want to continue improving TikTok marketing strategies for your business, review your analytics. Checking your data can help you determine which strategies are working (and which aren’t). Then, you can make adjustments to your strategy to reach even more customers online. 

TikTok Tips: Start Improving TikTok Marketing Strategies for Your Business

Don’t let your social media marketing strategy flatline this year. Instead, keep improving TikTok marketing strategies with these tips. Using these tips can help you boost brand visibility, engagement, and sales.

With a strong TikTok marketing strategy, you can set your business up for serious growth.

Need help strategizing? We’re happy to lend a hand.

Contact us today to learn more!

Related Posts

What Are The Best Digital Ad Sizes for 2022?

What Are The Best Digital Ad Sizes for 2022?

On average, display ads have a click-through-rate of 3.17%. Of course, this can vary with a range of factors including whether your…
Programmatic Ads Spending Trends

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99…
How to Get Started With Programmatic Media Buying

How to Get Started With Programmatic Media Buying

Are you using programmatic advertising for your business? If not, you’re missing out. Over 90% of all digital display ad spend…
programmatic ads
Programmatic

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021,

google ads course, digital ads, google display ads, programmatic video, programmatic radio
Google Display Ads

Google Ads Course: Writing Effective Ads

If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single

in-game advertising, gaming advertising
in game advertising

15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives

Tik Tok Ads Manager
TikTok Advertising

TikTok Ads Manager

Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users.  With so many users,

metaverse advertising
Uncategorized

Metaverse Advertising: Is It Worth It?

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in

youtube influencer marketing
TikTok Advertising

How Does YouTube Influencer Marketing Work?

Did you know that seven in ten people have purchased a product after seeing it on YouTube?  If you’ve been considering using influencer marketing but

social media advertising
Marketing Strategies

Social Media Advertising in 2022

You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s

in game advertising
in game advertising

6 Reasons to Use In-Game Advertising

The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a

in game advertising
in game advertising

7 Benefits of Using In-Game Advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are

OTT vs CTV
Uncategorized

OTT vs. CTV Advertising: An Ultimate Guide

Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services,

in game advertising
in game advertising

What Is In-Game Advertising?

The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time

Marketing Strategies

How to Measure Your Marketing ROI

Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands

TikTok ideas for businesses
TikTok Advertising

15 Engaging TikTok Ideas for Businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok

TikTok marketing trends 2022
TikTok Advertising

The Biggest TikTok Marketing Trends in 2022

Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as

TikTok videos
TikTok Advertising

How to Create Engaging,  TikTok Videos 

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If

digital ads
Google Display Ads

Easy Ways to Improve Your Digital Ads

Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57%

organic traffic
Marketing Agency

Your Guide to the Benefits of Organic Traffic

Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to

TikTok marketing strategy
TikTok Advertising

Avoid These TikTok Marketing Strategy Mistakes

TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should

marketing metrics
Marketing Agency

8 Marketing Metrics You Need to Be Tracking

Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months.

audience targeting
Uncategorized

The Ultimate Audience Targeting Guide

About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales.

YouTube Ad Revenue Calculator
YouTube

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion.

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70%

youtube trends
YouTube

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched

youtube seo
YouTube

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms

youtube ads
YouTube

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day

types of SEO
Uncategorized

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so.

YouTube SEO
SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have

managed SEO
SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO

what is a youtube cpm
YouTube

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right

how much does SEO cost
SEO

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31

enterprise seo
SEO

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less

benefits of local seo
SEO

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that,

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting.

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads?

google display ads
Programmatic

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads

ott
OTT

What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are

SEO for dummies
SEO

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in

online video advertising
Uncategorized

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to

ad campaign
Programmatic

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem

YouTube CPM Calculator
YouTube

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about

youtube cpm
YouTube

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over

ad exchange
Programmatic

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When

ad network
Programmatic

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the

Audio Ads
Programmatic

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform

digital marketing trends
Uncategorized

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today!

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you

Programmatic

Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore.

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to

Uncategorized

YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add

Uncategorized

8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get

Uncategorized

How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first

Uncategorized

Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However,

YouTube CPM
YouTube

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why

programmatic platforms
Programmatic

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the

programmatic platforms
Programmatic

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having