10 Insider Facebook Marketing Tips You Need to Know
93% of marketers claim to use Facebook advertising regularly. That equates to approximately 3 million companies that use Facebook for marketing purposes.
But despite its popularity, many businesses are still worried about getting Facebook ads wrong and losing money on their campaigns.
But don’t worry. Keep reading and follow these ten insider Facebook marketing tips for success and you’ll be on your way to reaching more customers on the biggest social media platform around.
1. Start With a Plan
Before you set out to create a Facebook marketing campaign, it’s important to take some time to sit down and think about your goals for the project. Do you want to gain new fans and followers? Boost your website traffic? Increase engagement with fans?
No matter what your objectives are, it’s critical to establish them before you get started. Once you have clearly defined your goals, it’s time to turn your attention to your target audience.
Who is most likely to be interested in what you have to offer? What age groups and genders are you trying to reach?
2. Create Amazing Visuals
People are highly visual creatures, so it’s no surprise that visuals are an essential component of a successful Facebook marketing campaign. Whether we’re browsing our newsfeeds or checking out our friends’ latest vacation photos, a strong and compelling visual always catches our attention.
That’s why it’s crucial to make sure your visuals are high-quality and eye-catching. Try using tools like Canva to easily create professional-looking images and graphics that will help set your marketing campaign apart.
3. Write Compelling Copy
Whether you’re writing for your website, a social media post, or an ad campaign, creating great content requires more than just stunning visuals. To truly captivate your audience, you need to start with strong copy that hooks people in from the very first moment.
Consider crafting some attention-grabbing headlines that pique curiosity and hint at the content’s main message. Then, make sure your writing is clear and easy to follow, using simple language and plenty of whitespaces.
4. Post Regularly
To be successful with Facebook marketing, you need to post consistently. A good rule of thumb is to share a few posts per day – but the frequency will depend on your goals, audience, and niche. Find out what works best for you through testing and trial-and-error.
5. Use Great Calls-To-Action
In addition to your regular posts, consider using calls-to-action in some of your updates as well. Ask questions that encourage engagement or use action words like “click,” “register,” or “download” so that your followers know exactly what they should do next.
6. Take Advantage of Facebook Features
Facebook is constantly rolling out new features and updates – so make sure you’re taking advantage of all the latest & greatest! From using Facebook Live to running ads, there are a ton of great ways to promote your business on this platform.
7. Analyze Your Results
Whether you are a newbie posting to Facebook for the first time, or an experienced user trying to maximize clicks on Twitter, there is always room for improvement. That’s why it’s important to take a step back every now and then and analyze your results.
This analysis can help you to identify what aspects of your social media strategy are working well, as well as identify areas that could use some tweaking.
Some things to look out for include overall engagement metrics like retweets and likes, as well as more specific stats such as click-through rates on blog links.
8. Boost Your Posts
If you’re looking to reach a wider audience with your content, you may want to consider boosting one of your posts. When you boost a post, it is featured more prominently in the newsfeeds of people who are not already following you.
This gives you a great opportunity to get your content seen by new people. Boosting a post is an easy way to increase your visibility and reach more people with your content.
9. Collaborate With Other Businesses
There are many different ways to promote your business and reach a wider audience. One particularly effective way is to collaborate with other businesses in your niche.
By teaming up with peers and working together, you can leverage each other’s audiences to expand the reach of your marketing efforts.
This could involve anything from guest posting on each other’s blogs or websites, to running shared ads on social media platforms like Facebook.
10. Follow the “70-20-10” Rule
Figuring out the right balance for your social media content can be tough. But it’s crucial to your online marketing success. One good rule of thumb is to stick with a 70-20-10 approach.
The “70-20-10” rule means that roughly 70% of your posts should include quality content from other sources, 20% should feature original content, and 10% can be promotional.
This approach gives you plenty of room to share your own content or run ads but also leaves a lot of space for high-quality content from other industry sources.
Want More Facebook Marketing Tips?
By following these Facebook marketing tips, you’ll be on your way to developing a successful strategy for your business. Remember, it’s important to tailor your approach to fit the unique needs of your company and audience.
Many businesses don’t know how to start when it comes to Facebook and digital marketing. That’s why so many companies are seeking help from Media Shark to boost the results of their ad campaigns.
If you want to find out how we can help your business start running ads on Facebook, contact us today for a free consultation so that we can help get you started on the right track! Edit Article